IRIS
MARINO, Vittoria
 Distribuzione geografica
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Continente #
EU - Europa 6.066
NA - Nord America 5.489
AS - Asia 4.271
SA - Sud America 813
AF - Africa 252
OC - Oceania 206
Continente sconosciuto - Info sul continente non disponibili 7
Totale 17.104
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Nazione #
US - Stati Uniti d'America 5.206
IT - Italia 2.340
SG - Singapore 1.281
DE - Germania 932
CN - Cina 905
GB - Regno Unito 768
BR - Brasile 684
NL - Olanda 361
IN - India 341
FR - Francia 294
HK - Hong Kong 263
KR - Corea 256
VN - Vietnam 253
UA - Ucraina 215
CA - Canada 214
AU - Australia 184
TR - Turchia 178
PH - Filippine 127
SE - Svezia 127
AT - Austria 114
FI - Finlandia 113
MY - Malesia 108
PT - Portogallo 105
ES - Italia 99
CH - Svizzera 98
ID - Indonesia 93
PK - Pakistan 84
IR - Iran 65
BE - Belgio 58
PL - Polonia 55
CZ - Repubblica Ceca 52
RU - Federazione Russa 51
EG - Egitto 47
KE - Kenya 47
DK - Danimarca 44
AR - Argentina 43
MX - Messico 43
RO - Romania 42
ZA - Sudafrica 41
BD - Bangladesh 38
TW - Taiwan 37
JP - Giappone 35
AE - Emirati Arabi Uniti 34
IE - Irlanda 33
TH - Thailandia 32
PE - Perù 28
CI - Costa d'Avorio 27
LT - Lituania 25
NG - Nigeria 22
GR - Grecia 21
NO - Norvegia 21
EC - Ecuador 19
NZ - Nuova Zelanda 19
IQ - Iraq 18
TN - Tunisia 18
MA - Marocco 16
UZ - Uzbekistan 15
HU - Ungheria 14
NP - Nepal 14
HR - Croazia 12
LB - Libano 12
IL - Israele 10
SA - Arabia Saudita 10
SI - Slovenia 10
SK - Slovacchia (Repubblica Slovacca) 10
VE - Venezuela 10
BG - Bulgaria 9
CL - Cile 8
CO - Colombia 8
DZ - Algeria 8
LK - Sri Lanka 8
EE - Estonia 7
KZ - Kazakistan 7
RS - Serbia 7
EU - Europa 6
JO - Giordania 6
LU - Lussemburgo 6
MO - Macao, regione amministrativa speciale della Cina 6
UY - Uruguay 6
AZ - Azerbaigian 5
BH - Bahrain 5
CR - Costa Rica 5
GH - Ghana 5
MT - Malta 5
OM - Oman 5
PA - Panama 5
PY - Paraguay 5
TZ - Tanzania 5
AM - Armenia 4
LY - Libia 4
PS - Palestinian Territory 4
SM - San Marino 4
CY - Cipro 3
DO - Repubblica Dominicana 3
JE - Jersey 3
JM - Giamaica 3
QA - Qatar 3
UG - Uganda 3
AL - Albania 2
AN - Antille olandesi 2
Totale 17.066
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Città #
Dallas 671
Chandler 630
The Dalles 530
Singapore 448
Boardman 308
Rome 287
Seoul 235
Princeton 201
Milan 197
Ashburn 193
Jacksonville 160
Naples 144
Toronto 130
Ogden 115
Council Bluffs 113
Boydton 111
Hong Kong 110
Ho Chi Minh City 106
Munich 93
Bremen 90
Beijing 88
London 87
Hanoi 83
Frankfurt am Main 74
Helsinki 74
Shanghai 74
Istanbul 73
Melbourne 72
Salerno 69
Los Angeles 67
Vienna 66
São Paulo 57
Wilmington 56
Amsterdam 55
Guangzhou 53
Manchester 51
Falkenstein 50
Sydney 49
Redwood City 48
Assago 46
Nanjing 40
Mumbai 37
Santa Clara 37
Nairobi 36
Turin 36
Glasgow 35
Berlin 34
Ankara 33
New York 30
Brooklyn 29
Hamburg 29
Birmingham 28
Abidjan 27
Bergamo 27
Florence 27
Lisbon 27
Rotterdam 27
Stockholm 27
Warsaw 27
Brno 26
Central 26
Chennai 26
Johannesburg 25
Kolkata 25
San Francisco 25
Chicago 24
Coventry 24
Edinburgh 24
Jakarta 24
Jiaxing 24
Madrid 24
Schio 24
Fisciano 23
Geneva 23
Nottingham 23
Leeds 22
Parma 22
Brisbane 21
Düsseldorf 21
Kuala Lumpur 21
Lima 21
Maastricht 21
Meppel 21
Shenyang 21
Avellino 20
Belo Horizonte 20
Bengaluru 20
Brussels 20
Montreal 20
Strasbourg 20
Atlanta 19
Bologna 19
Changsha 19
Delhi 19
Dublin 19
Gurgaon 19
Leipzig 19
Paris 19
Dubai 18
Liverpool 18
Totale 7.646
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Nome #
Embracing AI and Big Data in customer journey mapping: From literature review to a theoretical framework 2.024
Consumer Response to Brand Activism: A Multiple Case Study Analysis 1.195
Can authenticity be built? Looking for factors that influence authentic brand activism 695
“Made in Italy e Country Branding: strategie di marca per il sistema Italia”, in Esperienze d’impresa 602
A bibliometric analysis of a risky marketing strategy: brand activism 472
Generation Z and sustainable tourism: exploring the influence of pro-environmental tourism UGC engagement 283
Head or heart? A comparative study of the factors influencing sustainable consumption intention in two generational cohorts 219
“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations 199
Il Public Engagement Universitario. Dimensioni, approcci manageriali e best practices 185
Brand Activism: Literature Review and future Research Agenda 182
Love is a two-sided why: exploring Valentine’s Day’s ritual purchases and consumption behaviors via comparative textual big data analysis and predictive modeling 165
Not just food: Exploring the influence of food blog engagement on intention to taste and to visit 150
Un approccio ampliato alla sostenibilità sociale in ambito sanitario. Le opportunità della digital health 133
CULTURAL HERITAGE E MADE IN ITALY. CASI ED ESPERIENZE DI MARKETING INTERNAZIONALE 132
The influence of consumer ethnocentrism, animosity, and country image perception on product receptivity: A cross-national study 131
Generation Z and New Consumptions Models: Attitudes, Intentions and Behaviors 127
Exploring travellers' customer journey: the relevance of zero moment of truth 124
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourist experience. 116
How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China 110
Aufmerksamkeit Frau Merkel! Economic animosity, etnocentrismo ed effetto country of origin: uno studio sulla percezione della Germania in Italia durante la crisi dell'Euro 109
Approccio ampliato alla sostenibilità sociale in ambito sanitario. Le opportunità della digital health 105
ANALYSING AND ASSESSING THE COUNTRY BRANDING PROCESS. PERCEIVED REPUTATION CAPITAL OF ITALY ON THE CHINESE MARKET 105
Assessing the Effectiveness of Entrepreneurial Training Programmes: Findings from a Critical Incident Analysis 103
Cultural heritage e posizionamento competitivo del made in Italy nei mercati internazionali 103
Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms 101
Assessing an Entrepreneurial Development Program using the Critical Incident Technique 101
• The influence of consumer ethnocentrism, animosity and product country image perception on attitudes towards foreign products. A study on Italian consumers 101
We Are the Champions! The Role of Conversational Marketing on Fan Engagement 101
Generation Z’s reactions to brand activism: the role of self-identity and familiarity 97
I CENTENARI. LONG-LIVED ITALIAN FAMILY FIRMS. A STORYTELLING EXPERIENCE 97
Brave Consumers for a New Digital World: Exploring Online Shopping Motives During Covid-19 97
International brand activism: Should the activist strategy be adapted or standardized in the different countries? 94
Exploring the Power of Brand Heroes: A Systematic Literature Review on the Role, Meaning, and Influence in Marketing 93
How does Industry 4.0 transform manufacturing activities, workers performance and supply chain? Evidence from Italian steel industry 90
"C'era una volta...". Racconti di imprese storiche della manifattura campana 89
Il ruolo delle community online nella definizione della propensione all’acquisto dei prodotti made in Italy: verso il country brand engagement, in Digitaly. Competitività, innovazione e immagine del Made in Italy nell'era digitale. Il Rapporto del Centro di Ricerca sul Made In Italy dell'Università degli Studi Internazionali di Roma 87
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology 85
Moving forward or running to stand still? Exploring the nature and the role of family firms’ strategic orientation 85
Cultural Heritage e immagine paese: Una content analysis sulla comunicazione istituzionale di dieci nazioni 85
Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study 84
Country of origin effect and the Euro crisis: the influence of economic animosity on consumer ethnocentrism, country image perception and intention to buy foreign products 82
L’interpretazione multidimensionale della country reputation. Implicazioni strategiche per le imprese del made in Italy 82
Alla ricerca dell'elisir di lunga vita. L'orientamento strategico alla sostenibilità delle imprese longeve 82
The influence of consumers’ ethnocentrism, animosity and country image perception on product receptivity. A cross-national study 81
Immagine Paese e Cultural Heritage. Proposta e validazione di una scala di misura formativa della cultural heritage image (CHEI) 81
Business Longevity 81
Let Thy Food Be Thy Medicine: Exploring the impact of Covid-19 Pandemic on the Online Food Delivery Industry 80
Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism 78
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS 78
In search of an integrated framework of business longevity 78
BUILDING TOURISM DESTINATION BRAND FROM THE RELATIONAL VIEW PERSPECTIVE: THE ITALIAN PROJECT “RETE DESTINAZIONE SUD” Enlightening Tourism. A Pathmaking Journal, Vol 8, No 1 (2018), pp. 1-25 78
Approaches to university public engagement in the online environment: insights from Anglo-Saxon Higher education 78
Contributi in onore di Gaetano Maria Golinelli 77
Country Brand Management. Esperienze internazionali a confronto attraverso la ricerca qualitativa 74
Analysis of M&A systems in relation to the credit supply sector in Eastern European countries. Empirical findings and trends 74
Il turista-consumatore: imagine paese, conoscenza e attitudini post-visita verso il made in Italy 72
AUFMERKSAMKEIT FRAU MERKEL! ANIMOSITÀ ECONOMICA, ETNOCENTRISMOED EFFETTO COUNTRY-OF-ORIGIN:UNO STUDIO SULLA PERCEZIONE DELLA GERMANIA IN ITALIA DURANTE LA CRISI DELL’EURO 72
ANALISI DELLE CONDIZIONI DI LONGEVITA' DELLE IMPRESE FEMMINILI DEL COMMERCIO IN PROVINCIA DI SALERNO 71
Orientamento strategico e longevità nelle imprese familiari 70
“C’era una volta…”. Racconti d’imprese storiche della manifattura campana 70
Paper “Internationalization pathways for long-lasting family business: between familism and determinants of the expansion abroad” presentato alla Conferenza internazionale “Going global. Internationalization pathways for family firms during the the 19th and 20th Century”, German Historical Institute, Washington DC, 18-19 febbraio 2011 70
Business Intelligence Schemes within SMEs Functioning Processes 70
A multi-dimensional perspective of country-reputation. Implications in strategic terms for companies of made in Italy products. 70
Caratteristiche del mercato del Tessile/Abbigliamento in Russia. Strategie di penetrazione per le PMI campane 69
"Evaluating the Impact of Social Networks on the University's Public Engagement" 69
Tourism destination image, event satisfaction ed attitudini post-visita nel marketing degli eventi. I risultati di un’esperienza turistica 69
Can authenticity be built? Looking for factors that influence authentic brand activism 68
Turism Behavior at Time of the Euro Crisis. Effect of Economic Animosity and Nationalism on Destination Image and Receptivity 68
Moving forward or running to stand still? The relationship between family firms strategic posture and longevity 68
“C’era una volta…”. Racconti d’imprese storiche della manifattura campana 68
The role of cultural heritage in country image research. Proposal and testing of a cultural heritage image scale 68
Country reputation and attitudes towards made in Italy products: a study on Chinese consumers 68
Influencer Activism: Insights for Effective Partnership With Brands and Organizations 67
Exploring purchase intention in Virtual Reality: evidence from a comparative experimental analysis 67
Turismo internazionale ed effetto “made in”. L’influenza dell’immagine Paese sulla soddisfazione turistica e le intenzioni post-visita 67
Turismo internazionale ed effetto ‘made in’. L’influenza dell’immagine paese sulla soddisfazione turistica e le attitudini post-visita 67
Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter? 67
Business intelligence schemes within SMEs functioning processes 67
Developing sustainable smart territories by adopting a relational logic view 65
Made in Italy e country branding: strategie di marca per il Sistema Italia 65
It’s all about marketing! Exploring the social perception in the Italian context 64
How do consumers evaluate products in virtual reality? A literature review for a research agenda 64
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism 63
Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park 63
The role of the chatbot on customer purchase intention: towards digital relational sales 63
Dal mercato di massa al micro mercato internazionale: una possibile lettura per l'evoluzione dei processi di segmentazione 63
Il "turista-consumatore": immagine paese, conoscenza e attitudini post-visita verso il made in Italy 63
Native ads effectiveness throughout the customer journey: an explorative research 62
Environmental citizenship behavior and sustainability apps: an empirical investigation 62
The country branding process. Comparing international experiences through qualitative research 61
IL PROCESSO DI COUNTRY BRANDING PER LA COMPETITIVITÀ DEL SISTEMA PAESE. Una interpretazione comparativa delle esperienze internazionali 59
University activism: a new dimension of the university public engagement? 58
Engagement, satisfaction and customer behavior-based CRM performance: an empirical study of mobile instant messaging 58
Tourism experience, country image and post-visit intentions: a study on international tourists in Italy 57
Casi di marketing internazionale 57
Virulence of two infectious diseases: inequality and covid-19 55
How do Family Firms Grow? The Strategic Goals of Innovation and Internationalization 55
Inclusion and social justice in sustainable higher education: An integrated perspective through the lens of public engagement 54
Online public engagement is the new deal! Along the distinctive pathway of the Italian university 54
Corporate Heritage e Web Communication per le imprese del Made in Italy 54
Totale 13.341
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Categoria #
all - tutte 109.453
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 109.453
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/2021466 0 0 0 0 0 90 15 54 32 59 155 61
2021/20221.229 30 51 178 82 91 43 106 268 127 89 102 62
2022/20235.441 476 188 98 378 502 664 445 598 950 441 450 251
2023/20241.971 189 250 186 111 133 115 94 143 278 136 108 228
2024/20254.505 368 151 133 161 638 156 202 441 509 711 560 475
2025/20263.161 493 620 844 626 537 41 0 0 0 0 0 0
Totale 17.371