IRIS
MARINO, Vittoria
 Distribuzione geografica
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Continente #
NA - Nord America 6.846
EU - Europa 6.557
AS - Asia 5.220
SA - Sud America 1.037
AF - Africa 341
OC - Oceania 220
Continente sconosciuto - Info sul continente non disponibili 7
Totale 20.228
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Nazione #
US - Stati Uniti d'America 6.505
IT - Italia 2.521
SG - Singapore 1.627
CN - Cina 1.079
DE - Germania 966
GB - Regno Unito 851
BR - Brasile 786
IN - India 433
NL - Olanda 390
FR - Francia 364
HK - Hong Kong 321
VN - Vietnam 286
KR - Corea 256
CA - Canada 223
UA - Ucraina 223
TR - Turchia 205
AU - Australia 197
PH - Filippine 145
SE - Svezia 130
ID - Indonesia 121
MY - Malesia 121
AT - Austria 115
ES - Italia 114
FI - Finlandia 113
PT - Portogallo 108
PK - Pakistan 107
CH - Svizzera 101
BD - Bangladesh 81
MX - Messico 79
AR - Argentina 72
PL - Polonia 66
IR - Iran 65
RU - Federazione Russa 64
BE - Belgio 61
ZA - Sudafrica 57
EG - Egitto 56
DK - Danimarca 55
KE - Kenya 55
CZ - Repubblica Ceca 52
IQ - Iraq 46
RO - Romania 46
IE - Irlanda 42
PE - Perù 42
JP - Giappone 40
TW - Taiwan 38
EC - Ecuador 36
AE - Emirati Arabi Uniti 35
MA - Marocco 35
TH - Thailandia 33
CI - Costa d'Avorio 29
SA - Arabia Saudita 28
CO - Colombia 27
LT - Lituania 27
TN - Tunisia 26
NG - Nigeria 23
VE - Venezuela 23
GR - Grecia 22
NO - Norvegia 21
NP - Nepal 21
CL - Cile 20
NZ - Nuova Zelanda 20
UZ - Uzbekistan 20
DZ - Algeria 15
HU - Ungheria 15
LB - Libano 14
HR - Croazia 13
IL - Israele 12
SK - Slovacchia (Repubblica Slovacca) 11
BG - Bulgaria 10
BO - Bolivia 10
KZ - Kazakistan 10
LK - Sri Lanka 10
SI - Slovenia 10
UY - Uruguay 10
AZ - Azerbaigian 9
JO - Giordania 9
PY - Paraguay 9
CR - Costa Rica 8
JM - Giamaica 8
OM - Oman 8
EE - Estonia 7
PA - Panama 7
PS - Palestinian Territory 7
RS - Serbia 7
ET - Etiopia 6
EU - Europa 6
LU - Lussemburgo 6
MO - Macao, regione amministrativa speciale della Cina 6
BH - Bahrain 5
GH - Ghana 5
KG - Kirghizistan 5
LY - Libia 5
MT - Malta 5
TZ - Tanzania 5
AM - Armenia 4
SM - San Marino 4
AL - Albania 3
CG - Congo 3
CY - Cipro 3
DO - Repubblica Dominicana 3
Totale 20.164
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Città #
Dallas 674
San Jose 663
The Dalles 639
Chandler 630
Singapore 577
Ashburn 544
Rome 320
Boardman 311
Seoul 235
Milan 205
Princeton 201
Hong Kong 168
Jacksonville 160
Beijing 155
Naples 152
Toronto 131
Council Bluffs 125
Ogden 115
Ho Chi Minh City 113
Boydton 111
Hanoi 93
London 93
Munich 93
Bremen 91
Frankfurt am Main 80
Istanbul 79
Melbourne 76
Los Angeles 75
Salerno 75
Helsinki 74
Shanghai 74
Amsterdam 69
São Paulo 69
Vienna 67
Manchester 64
Sydney 57
Guangzhou 56
Wilmington 56
Orem 53
Falkenstein 51
Santa Clara 50
Redwood City 48
Assago 46
Chennai 46
Mumbai 43
Nairobi 41
Mexico City 40
Nanjing 40
Turin 40
Warsaw 37
Paris 36
Berlin 35
Glasgow 35
New York 35
Ankara 34
Brooklyn 31
Lisbon 30
Abidjan 29
Bergamo 29
Florence 29
Hamburg 29
Birmingham 28
Johannesburg 28
Dublin 27
Kuala Lumpur 27
Madrid 27
Rotterdam 27
Stockholm 27
Brno 26
Central 26
Lima 26
Chicago 25
Jakarta 25
Kolkata 25
San Francisco 25
Belo Horizonte 24
Coventry 24
Edinburgh 24
Jiaxing 24
Schio 24
Delhi 23
Fisciano 23
Geneva 23
Nottingham 23
Bologna 22
Lahore 22
Leeds 22
Parma 22
Bengaluru 21
Brisbane 21
Brussels 21
Cairo 21
Düsseldorf 21
Leipzig 21
Maastricht 21
Meppel 21
Montreal 21
Shenyang 21
Avellino 20
Changsha 20
Totale 9.376
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Nome #
Embracing AI and Big Data in customer journey mapping: From literature review to a theoretical framework 2.045
Consumer Response to Brand Activism: A Multiple Case Study Analysis 1.244
Can authenticity be built? Looking for factors that influence authentic brand activism 837
“Made in Italy e Country Branding: strategie di marca per il sistema Italia”, in Esperienze d’impresa 670
A bibliometric analysis of a risky marketing strategy: brand activism 494
Generation Z and sustainable tourism: exploring the influence of pro-environmental tourism UGC engagement 301
Head or heart? A comparative study of the factors influencing sustainable consumption intention in two generational cohorts 248
Il Public Engagement Universitario. Dimensioni, approcci manageriali e best practices 218
Brand Activism: Literature Review and future Research Agenda 216
“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations 210
Love is a two-sided why: exploring Valentine’s Day’s ritual purchases and consumption behaviors via comparative textual big data analysis and predictive modeling 196
Not just food: Exploring the influence of food blog engagement on intention to taste and to visit 172
Exploring travellers' customer journey: the relevance of zero moment of truth 145
Un approccio ampliato alla sostenibilità sociale in ambito sanitario. Le opportunità della digital health 145
Generation Z and New Consumptions Models: Attitudes, Intentions and Behaviors 143
CULTURAL HERITAGE E MADE IN ITALY. CASI ED ESPERIENZE DI MARKETING INTERNAZIONALE 141
The influence of consumer ethnocentrism, animosity, and country image perception on product receptivity: A cross-national study 137
Assessing the Effectiveness of Entrepreneurial Training Programmes: Findings from a Critical Incident Analysis 130
Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms 126
Aufmerksamkeit Frau Merkel! Economic animosity, etnocentrismo ed effetto country of origin: uno studio sulla percezione della Germania in Italia durante la crisi dell'Euro 125
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourist experience. 125
Brave Consumers for a New Digital World: Exploring Online Shopping Motives During Covid-19 124
How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China 122
Cultural heritage e posizionamento competitivo del made in Italy nei mercati internazionali 122
Assessing an Entrepreneurial Development Program using the Critical Incident Technique 119
We Are the Champions! The Role of Conversational Marketing on Fan Engagement 119
Approccio ampliato alla sostenibilità sociale in ambito sanitario. Le opportunità della digital health 119
ANALYSING AND ASSESSING THE COUNTRY BRANDING PROCESS. PERCEIVED REPUTATION CAPITAL OF ITALY ON THE CHINESE MARKET 119
Exploring the Power of Brand Heroes: A Systematic Literature Review on the Role, Meaning, and Influence in Marketing 117
I CENTENARI. LONG-LIVED ITALIAN FAMILY FIRMS. A STORYTELLING EXPERIENCE 116
Generation Z’s reactions to brand activism: the role of self-identity and familiarity 113
• The influence of consumer ethnocentrism, animosity and product country image perception on attitudes towards foreign products. A study on Italian consumers 113
"C'era una volta...". Racconti di imprese storiche della manifattura campana 112
International brand activism: Should the activist strategy be adapted or standardized in the different countries? 109
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology 107
Il ruolo delle community online nella definizione della propensione all’acquisto dei prodotti made in Italy: verso il country brand engagement, in Digitaly. Competitività, innovazione e immagine del Made in Italy nell'era digitale. Il Rapporto del Centro di Ricerca sul Made In Italy dell'Università degli Studi Internazionali di Roma 104
Alla ricerca dell'elisir di lunga vita. L'orientamento strategico alla sostenibilità delle imprese longeve 103
Cultural Heritage e immagine paese: Una content analysis sulla comunicazione istituzionale di dieci nazioni 101
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS 99
Moving forward or running to stand still? Exploring the nature and the role of family firms’ strategic orientation 99
Immagine Paese e Cultural Heritage. Proposta e validazione di una scala di misura formativa della cultural heritage image (CHEI) 99
In search of an integrated framework of business longevity 97
How does Industry 4.0 transform manufacturing activities, workers performance and supply chain? Evidence from Italian steel industry 97
Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism 96
Contributi in onore di Gaetano Maria Golinelli 96
Country of origin effect and the Euro crisis: the influence of economic animosity on consumer ethnocentrism, country image perception and intention to buy foreign products 95
Let Thy Food Be Thy Medicine: Exploring the impact of Covid-19 Pandemic on the Online Food Delivery Industry 94
Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study 94
Approaches to university public engagement in the online environment: insights from Anglo-Saxon Higher education 94
L’interpretazione multidimensionale della country reputation. Implicazioni strategiche per le imprese del made in Italy 94
The influence of consumers’ ethnocentrism, animosity and country image perception on product receptivity. A cross-national study 93
Tourism destination image, event satisfaction ed attitudini post-visita nel marketing degli eventi. I risultati di un’esperienza turistica 90
Analysis of M&A systems in relation to the credit supply sector in Eastern European countries. Empirical findings and trends 90
BUILDING TOURISM DESTINATION BRAND FROM THE RELATIONAL VIEW PERSPECTIVE: THE ITALIAN PROJECT “RETE DESTINAZIONE SUD” Enlightening Tourism. A Pathmaking Journal, Vol 8, No 1 (2018), pp. 1-25 89
Business Longevity 88
AUFMERKSAMKEIT FRAU MERKEL! ANIMOSITÀ ECONOMICA, ETNOCENTRISMOED EFFETTO COUNTRY-OF-ORIGIN:UNO STUDIO SULLA PERCEZIONE DELLA GERMANIA IN ITALIA DURANTE LA CRISI DELL’EURO 88
Il turista-consumatore: imagine paese, conoscenza e attitudini post-visita verso il made in Italy 87
ANALISI DELLE CONDIZIONI DI LONGEVITA' DELLE IMPRESE FEMMINILI DEL COMMERCIO IN PROVINCIA DI SALERNO 87
Can authenticity be built? Looking for factors that influence authentic brand activism 86
Country Brand Management. Esperienze internazionali a confronto attraverso la ricerca qualitativa 86
“C’era una volta…”. Racconti d’imprese storiche della manifattura campana 85
Orientamento strategico e longevità nelle imprese familiari 84
“C’era una volta…”. Racconti d’imprese storiche della manifattura campana 83
Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park 83
Business Intelligence Schemes within SMEs Functioning Processes 83
Exploring purchase intention in Virtual Reality: evidence from a comparative experimental analysis 82
"Evaluating the Impact of Social Networks on the University's Public Engagement" 81
A multi-dimensional perspective of country-reputation. Implications in strategic terms for companies of made in Italy products. 81
Turismo internazionale ed effetto ‘made in’. L’influenza dell’immagine paese sulla soddisfazione turistica e le attitudini post-visita 79
Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter? 79
Caratteristiche del mercato del Tessile/Abbigliamento in Russia. Strategie di penetrazione per le PMI campane 79
Paper “Internationalization pathways for long-lasting family business: between familism and determinants of the expansion abroad” presentato alla Conferenza internazionale “Going global. Internationalization pathways for family firms during the the 19th and 20th Century”, German Historical Institute, Washington DC, 18-19 febbraio 2011 79
Developing sustainable smart territories by adopting a relational logic view 79
Influencer Activism: Insights for Effective Partnership With Brands and Organizations 78
University activism: a new dimension of the university public engagement? 78
Turismo internazionale ed effetto “made in”. L’influenza dell’immagine Paese sulla soddisfazione turistica e le intenzioni post-visita 78
Moving forward or running to stand still? The relationship between family firms strategic posture and longevity 78
The role of cultural heritage in country image research. Proposal and testing of a cultural heritage image scale 78
Environmental citizenship behavior and sustainability apps: an empirical investigation 78
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism 77
Turism Behavior at Time of the Euro Crisis. Effect of Economic Animosity and Nationalism on Destination Image and Receptivity 77
The country branding process. Comparing international experiences through qualitative research 77
Made in Italy e country branding: strategie di marca per il Sistema Italia 77
It’s all about marketing! Exploring the social perception in the Italian context 76
Country reputation and attitudes towards made in Italy products: a study on Chinese consumers 76
How do consumers evaluate products in virtual reality? A literature review for a research agenda 76
The role of the chatbot on customer purchase intention: towards digital relational sales 75
Dal mercato di massa al micro mercato internazionale: una possibile lettura per l'evoluzione dei processi di segmentazione 75
Embracing the positive change through activism: a new strategy of higher education? 74
Business intelligence schemes within SMEs functioning processes 73
Engagement, satisfaction and customer behavior-based CRM performance: an empirical study of mobile instant messaging 72
Il "turista-consumatore": immagine paese, conoscenza e attitudini post-visita verso il made in Italy 72
Native ads effectiveness throughout the customer journey: an explorative research 71
I am Free to Be in a Grocery Store: Profiling Consumers' Spending during Covid 19 Pandemic via Big Data Market Basket Analysis 71
Inclusion and social justice in sustainable higher education: An integrated perspective through the lens of public engagement 70
Flatmates: The First Italian Influencer Marketing Agency Founded and Managed by Content Creators 70
Virulence of two infectious diseases: inequality and covid-19 70
I network trans-culturali: nuove prospettive interpretative dei processi di internazionalizzazione 69
IL PROCESSO DI COUNTRY BRANDING PER LA COMPETITIVITÀ DEL SISTEMA PAESE. Una interpretazione comparativa delle esperienze internazionali 69
Activism across borders: strategic brand approaches for multinational enterprises in Europe 68
Totale 15.105
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Categoria #
all - tutte 116.112
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 116.112
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/2021275 0 0 0 0 0 0 0 0 0 59 155 61
2021/20221.229 30 51 178 82 91 43 106 268 127 89 102 62
2022/20235.441 476 188 98 378 502 664 445 598 950 441 450 251
2023/20241.971 189 250 186 111 133 115 94 143 278 136 108 228
2024/20254.505 368 151 133 161 638 156 202 441 509 711 560 475
2025/20266.286 493 620 844 626 537 382 1.077 439 553 715 0 0
Totale 20.496