IRIS
MARINO, Vittoria
 Distribuzione geografica
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Continente #
NA - Nord America 7.421
EU - Europa 6.757
AS - Asia 5.460
SA - Sud America 1.048
AF - Africa 345
Continente sconosciuto - Info sul continente non disponibili 276
OC - Oceania 227
Totale 21.534
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Nazione #
US - Stati Uniti d'America 7.053
IT - Italia 2.654
SG - Singapore 1.662
CN - Cina 1.144
DE - Germania 980
GB - Regno Unito 869
BR - Brasile 789
IN - India 436
NL - Olanda 402
FR - Francia 366
HK - Hong Kong 333
VN - Vietnam 301
KR - Corea 259
CA - Canada 239
UA - Ucraina 224
TR - Turchia 207
AU - Australia 202
PH - Filippine 157
BD - Bangladesh 150
MY - Malesia 131
SE - Svezia 130
ID - Indonesia 125
ES - Italia 121
AT - Austria 115
FI - Finlandia 113
PT - Portogallo 111
PK - Pakistan 107
CH - Svizzera 103
MX - Messico 82
AR - Argentina 74
PL - Polonia 67
IR - Iran 65
RU - Federazione Russa 65
BE - Belgio 61
EG - Egitto 58
ZA - Sudafrica 58
DK - Danimarca 57
KE - Kenya 55
CZ - Repubblica Ceca 52
RO - Romania 47
IQ - Iraq 46
PE - Perù 46
JP - Giappone 45
IE - Irlanda 42
TW - Taiwan 38
EC - Ecuador 37
TH - Thailandia 37
MA - Marocco 36
AE - Emirati Arabi Uniti 35
LT - Lituania 30
CI - Costa d'Avorio 29
SA - Arabia Saudita 28
CO - Colombia 27
TN - Tunisia 26
NG - Nigeria 23
VE - Venezuela 23
GR - Grecia 22
NP - Nepal 22
NZ - Nuova Zelanda 22
NO - Norvegia 21
CL - Cile 20
UZ - Uzbekistan 20
DZ - Algeria 15
HU - Ungheria 15
LB - Libano 14
HR - Croazia 13
IL - Israele 12
SK - Slovacchia (Repubblica Slovacca) 11
UY - Uruguay 11
BG - Bulgaria 10
BO - Bolivia 10
KZ - Kazakistan 10
LK - Sri Lanka 10
SI - Slovenia 10
AZ - Azerbaigian 9
CR - Costa Rica 9
JM - Giamaica 9
JO - Giordania 9
PY - Paraguay 9
OM - Oman 8
EE - Estonia 7
PA - Panama 7
PS - Palestinian Territory 7
RS - Serbia 7
ET - Etiopia 6
EU - Europa 6
LU - Lussemburgo 6
MO - Macao, regione amministrativa speciale della Cina 6
BH - Bahrain 5
GH - Ghana 5
KG - Kirghizistan 5
LY - Libia 5
MT - Malta 5
TZ - Tanzania 5
AM - Armenia 4
SM - San Marino 4
AL - Albania 3
CG - Congo 3
CY - Cipro 3
DO - Repubblica Dominicana 3
Totale 21.195
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Città #
San Jose 884
Dallas 685
The Dalles 639
Chandler 630
Singapore 591
Ashburn 586
Rome 329
Boardman 316
Seoul 236
Milan 212
Princeton 201
Hong Kong 178
Beijing 169
Jacksonville 160
Naples 159
Toronto 134
Council Bluffs 127
Ho Chi Minh City 121
Ogden 115
Boydton 111
Santa Clara 108
Hanoi 95
London 93
Munich 93
Bremen 91
Los Angeles 89
Frankfurt am Main 82
Istanbul 81
Melbourne 78
Salerno 75
Shanghai 75
Helsinki 74
Amsterdam 69
São Paulo 69
Vienna 67
Manchester 64
New York 63
Sydney 59
Guangzhou 57
Wilmington 56
Orem 53
Phoenix 53
Falkenstein 51
Redwood City 48
Assago 46
Chennai 46
Mumbai 43
Turin 43
Mexico City 42
Nairobi 41
Nanjing 40
Warsaw 37
Paris 36
Berlin 35
Glasgow 35
Ankara 34
Brooklyn 33
Lisbon 33
Kuala Lumpur 32
Bergamo 30
Florence 30
Lima 30
Abidjan 29
Hamburg 29
San Francisco 29
Birmingham 28
Chicago 28
Johannesburg 28
Madrid 28
Dublin 27
Rotterdam 27
Stockholm 27
Brno 26
Central 26
Kolkata 26
Jakarta 25
Nottingham 25
Belo Horizonte 24
Bologna 24
Coventry 24
Delhi 24
Edinburgh 24
Jiaxing 24
Schio 24
Fisciano 23
Geneva 23
Brisbane 22
Cairo 22
Changsha 22
Lahore 22
Leeds 22
Montreal 22
Parma 22
Atlanta 21
Bengaluru 21
Brussels 21
Düsseldorf 21
Hillsboro 21
Leipzig 21
Maastricht 21
Totale 9.915
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Nome #
Embracing AI and Big Data in customer journey mapping: From literature review to a theoretical framework 2.052
Consumer Response to Brand Activism: A Multiple Case Study Analysis 1.277
Can authenticity be built? Looking for factors that influence authentic brand activism 900
“Made in Italy e Country Branding: strategie di marca per il sistema Italia”, in Esperienze d’impresa 702
A bibliometric analysis of a risky marketing strategy: brand activism 503
Generation Z and sustainable tourism: exploring the influence of pro-environmental tourism UGC engagement 310
Head or heart? A comparative study of the factors influencing sustainable consumption intention in two generational cohorts 258
Brand Activism: Literature Review and future Research Agenda 246
Il Public Engagement Universitario. Dimensioni, approcci manageriali e best practices 221
“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations 213
Love is a two-sided why: exploring Valentine’s Day’s ritual purchases and consumption behaviors via comparative textual big data analysis and predictive modeling 201
Not just food: Exploring the influence of food blog engagement on intention to taste and to visit 185
Generation Z and New Consumptions Models: Attitudes, Intentions and Behaviors 154
Exploring travellers' customer journey: the relevance of zero moment of truth 153
Un approccio ampliato alla sostenibilità sociale in ambito sanitario. Le opportunità della digital health 147
The influence of consumer ethnocentrism, animosity, and country image perception on product receptivity: A cross-national study 142
CULTURAL HERITAGE E MADE IN ITALY. CASI ED ESPERIENZE DI MARKETING INTERNAZIONALE 141
Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms 139
Assessing the Effectiveness of Entrepreneurial Training Programmes: Findings from a Critical Incident Analysis 137
Cultural heritage e posizionamento competitivo del made in Italy nei mercati internazionali 128
How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China 127
Aufmerksamkeit Frau Merkel! Economic animosity, etnocentrismo ed effetto country of origin: uno studio sulla percezione della Germania in Italia durante la crisi dell'Euro 126
Brave Consumers for a New Digital World: Exploring Online Shopping Motives During Covid-19 126
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourist experience. 125
Exploring the Power of Brand Heroes: A Systematic Literature Review on the Role, Meaning, and Influence in Marketing 125
ANALYSING AND ASSESSING THE COUNTRY BRANDING PROCESS. PERCEIVED REPUTATION CAPITAL OF ITALY ON THE CHINESE MARKET 121
Assessing an Entrepreneurial Development Program using the Critical Incident Technique 120
I CENTENARI. LONG-LIVED ITALIAN FAMILY FIRMS. A STORYTELLING EXPERIENCE 120
We Are the Champions! The Role of Conversational Marketing on Fan Engagement 120
Approccio ampliato alla sostenibilità sociale in ambito sanitario. Le opportunità della digital health 120
Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism 117
"C'era una volta...". Racconti di imprese storiche della manifattura campana 116
• The influence of consumer ethnocentrism, animosity and product country image perception on attitudes towards foreign products. A study on Italian consumers 115
Generation Z’s reactions to brand activism: the role of self-identity and familiarity 114
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology 113
Contributi in onore di Gaetano Maria Golinelli 111
International brand activism: Should the activist strategy be adapted or standardized in the different countries? 110
Beyond sustainability narratives: exploring Generation Z's shopping motivations in vintage fashion 106
Activism across borders: strategic brand approaches for multinational enterprises in Europe 106
Il ruolo delle community online nella definizione della propensione all’acquisto dei prodotti made in Italy: verso il country brand engagement, in Digitaly. Competitività, innovazione e immagine del Made in Italy nell'era digitale. Il Rapporto del Centro di Ricerca sul Made In Italy dell'Università degli Studi Internazionali di Roma 105
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS 104
Alla ricerca dell'elisir di lunga vita. L'orientamento strategico alla sostenibilità delle imprese longeve 104
Cultural Heritage e immagine paese: Una content analysis sulla comunicazione istituzionale di dieci nazioni 103
Moving forward or running to stand still? Exploring the nature and the role of family firms’ strategic orientation 101
Immagine Paese e Cultural Heritage. Proposta e validazione di una scala di misura formativa della cultural heritage image (CHEI) 101
Country of origin effect and the Euro crisis: the influence of economic animosity on consumer ethnocentrism, country image perception and intention to buy foreign products 99
How does Industry 4.0 transform manufacturing activities, workers performance and supply chain? Evidence from Italian steel industry 99
Approaches to university public engagement in the online environment: insights from Anglo-Saxon Higher education 99
In search of an integrated framework of business longevity 98
L’interpretazione multidimensionale della country reputation. Implicazioni strategiche per le imprese del made in Italy 97
Let Thy Food Be Thy Medicine: Exploring the impact of Covid-19 Pandemic on the Online Food Delivery Industry 96
The influence of consumers’ ethnocentrism, animosity and country image perception on product receptivity. A cross-national study 95
Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study 95
AUFMERKSAMKEIT FRAU MERKEL! ANIMOSITÀ ECONOMICA, ETNOCENTRISMOED EFFETTO COUNTRY-OF-ORIGIN:UNO STUDIO SULLA PERCEZIONE DELLA GERMANIA IN ITALIA DURANTE LA CRISI DELL’EURO 92
BUILDING TOURISM DESTINATION BRAND FROM THE RELATIONAL VIEW PERSPECTIVE: THE ITALIAN PROJECT “RETE DESTINAZIONE SUD” Enlightening Tourism. A Pathmaking Journal, Vol 8, No 1 (2018), pp. 1-25 92
Orientamento strategico e longevità nelle imprese familiari 91
Tourism destination image, event satisfaction ed attitudini post-visita nel marketing degli eventi. I risultati di un’esperienza turistica 91
Analysis of M&A systems in relation to the credit supply sector in Eastern European countries. Empirical findings and trends 91
Business Longevity 90
Il turista-consumatore: imagine paese, conoscenza e attitudini post-visita verso il made in Italy 88
ANALISI DELLE CONDIZIONI DI LONGEVITA' DELLE IMPRESE FEMMINILI DEL COMMERCIO IN PROVINCIA DI SALERNO 88
Exploring purchase intention in Virtual Reality: evidence from a comparative experimental analysis 87
Can authenticity be built? Looking for factors that influence authentic brand activism 87
“C’era una volta…”. Racconti d’imprese storiche della manifattura campana 87
Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park 87
Environmental citizenship behavior and sustainability apps: an empirical investigation 87
Country Brand Management. Esperienze internazionali a confronto attraverso la ricerca qualitativa 87
“C’era una volta…”. Racconti d’imprese storiche della manifattura campana 86
The country branding process. Comparing international experiences through qualitative research 86
Business Intelligence Schemes within SMEs Functioning Processes 86
A multi-dimensional perspective of country-reputation. Implications in strategic terms for companies of made in Italy products. 85
Influencer Activism: Insights for Effective Partnership With Brands and Organizations 84
"Evaluating the Impact of Social Networks on the University's Public Engagement" 84
Made in Italy e country branding: strategie di marca per il Sistema Italia 84
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism 83
Turismo internazionale ed effetto ‘made in’. L’influenza dell’immagine paese sulla soddisfazione turistica e le attitudini post-visita 83
Moving forward or running to stand still? The relationship between family firms strategic posture and longevity 83
Country-of-orign effect and the Euro crisis: the influence of economic animosity on consumer ethnocentrism, country image perception and intention to buy foreign products. A study on Italian and Spanish consumers towards Germany 83
The role of cultural heritage in country image research. Proposal and testing of a cultural heritage image scale 82
Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter? 82
Paper “Internationalization pathways for long-lasting family business: between familism and determinants of the expansion abroad” presentato alla Conferenza internazionale “Going global. Internationalization pathways for family firms during the the 19th and 20th Century”, German Historical Institute, Washington DC, 18-19 febbraio 2011 82
Turismo internazionale ed effetto “made in”. L’influenza dell’immagine Paese sulla soddisfazione turistica e le intenzioni post-visita 81
Turism Behavior at Time of the Euro Crisis. Effect of Economic Animosity and Nationalism on Destination Image and Receptivity 81
Developing sustainable smart territories by adopting a relational logic view 81
University activism: a new dimension of the university public engagement? 80
Caratteristiche del mercato del Tessile/Abbigliamento in Russia. Strategie di penetrazione per le PMI campane 80
How do consumers evaluate products in virtual reality? A literature review for a research agenda 80
Embracing the positive change through activism: a new strategy of higher education? 79
Flatmates: The First Italian Influencer Marketing Agency Founded and Managed by Content Creators 78
I am Free to Be in a Grocery Store: Profiling Consumers' Spending during Covid 19 Pandemic via Big Data Market Basket Analysis 78
Country reputation and attitudes towards made in Italy products: a study on Chinese consumers 78
Engagement, satisfaction and customer behavior-based CRM performance: an empirical study of mobile instant messaging 78
It’s all about marketing! Exploring the social perception in the Italian context 77
The role of the chatbot on customer purchase intention: towards digital relational sales 77
Online public engagement is the new deal! Along the distinctive pathway of the Italian university 76
Dal mercato di massa al micro mercato internazionale: una possibile lettura per l'evoluzione dei processi di segmentazione 76
Business intelligence schemes within SMEs functioning processes 75
Native ads effectiveness throughout the customer journey: an explorative research 74
Virulence of two infectious diseases: inequality and covid-19 73
IL PROCESSO DI COUNTRY BRANDING PER LA COMPETITIVITÀ DEL SISTEMA PAESE. Una interpretazione comparativa delle esperienze internazionali 73
Totale 15.736
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Categoria #
all - tutte 129.328
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 129.328
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2021/20221.199 0 51 178 82 91 43 106 268 127 89 102 62
2022/20235.441 476 188 98 378 502 664 445 598 950 441 450 251
2023/20241.971 189 250 186 111 133 115 94 143 278 136 108 228
2024/20254.505 368 151 133 161 638 156 202 441 509 711 560 475
2025/20267.061 493 620 844 626 537 382 1.077 439 553 934 296 260
2026/2027263 104 159 0 0 0 0 0 0 0 0 0 0
Totale 21.534