IRIS
MARINO, Vittoria
 Distribuzione geografica
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Continente #
NA - Nord America 7.255
EU - Europa 6.688
AS - Asia 5.396
SA - Sud America 1.042
AF - Africa 344
OC - Oceania 224
Continente sconosciuto - Info sul continente non disponibili 7
Totale 20.956
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Nazione #
US - Stati Uniti d'America 6.895
IT - Italia 2.612
SG - Singapore 1.649
CN - Cina 1.132
DE - Germania 971
GB - Regno Unito 865
BR - Brasile 786
IN - India 434
NL - Olanda 399
FR - Francia 365
HK - Hong Kong 329
VN - Vietnam 296
KR - Corea 258
CA - Canada 236
UA - Ucraina 224
TR - Turchia 206
AU - Australia 199
PH - Filippine 151
BD - Bangladesh 143
SE - Svezia 130
MY - Malesia 124
ID - Indonesia 122
AT - Austria 115
ES - Italia 115
FI - Finlandia 113
PT - Portogallo 108
PK - Pakistan 107
CH - Svizzera 103
MX - Messico 80
AR - Argentina 72
PL - Polonia 67
IR - Iran 65
RU - Federazione Russa 65
BE - Belgio 61
ZA - Sudafrica 58
DK - Danimarca 57
EG - Egitto 57
KE - Kenya 55
CZ - Repubblica Ceca 52
IQ - Iraq 46
PE - Perù 46
RO - Romania 46
JP - Giappone 44
IE - Irlanda 42
TW - Taiwan 38
EC - Ecuador 37
MA - Marocco 36
AE - Emirati Arabi Uniti 35
TH - Thailandia 35
LT - Lituania 30
CI - Costa d'Avorio 29
SA - Arabia Saudita 28
CO - Colombia 27
TN - Tunisia 26
NG - Nigeria 23
VE - Venezuela 23
GR - Grecia 22
NP - Nepal 22
NZ - Nuova Zelanda 22
NO - Norvegia 21
CL - Cile 20
UZ - Uzbekistan 20
DZ - Algeria 15
HU - Ungheria 15
LB - Libano 14
HR - Croazia 13
IL - Israele 12
SK - Slovacchia (Repubblica Slovacca) 11
BG - Bulgaria 10
BO - Bolivia 10
KZ - Kazakistan 10
LK - Sri Lanka 10
SI - Slovenia 10
UY - Uruguay 10
AZ - Azerbaigian 9
CR - Costa Rica 9
JM - Giamaica 9
JO - Giordania 9
PY - Paraguay 9
OM - Oman 8
EE - Estonia 7
PA - Panama 7
PS - Palestinian Territory 7
RS - Serbia 7
ET - Etiopia 6
EU - Europa 6
LU - Lussemburgo 6
MO - Macao, regione amministrativa speciale della Cina 6
BH - Bahrain 5
GH - Ghana 5
KG - Kirghizistan 5
LY - Libia 5
MT - Malta 5
TZ - Tanzania 5
AM - Armenia 4
SM - San Marino 4
AL - Albania 3
CG - Congo 3
CY - Cipro 3
DO - Repubblica Dominicana 3
Totale 20.889
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Città #
San Jose 875
Dallas 685
The Dalles 639
Chandler 630
Singapore 581
Ashburn 574
Rome 324
Boardman 315
Seoul 235
Milan 210
Princeton 201
Hong Kong 174
Beijing 163
Jacksonville 160
Naples 157
Toronto 133
Council Bluffs 127
Ho Chi Minh City 118
Ogden 115
Boydton 111
Hanoi 94
London 93
Munich 93
Bremen 91
Los Angeles 87
Frankfurt am Main 82
Istanbul 80
Melbourne 76
Salerno 75
Helsinki 74
Shanghai 74
Amsterdam 69
São Paulo 69
Santa Clara 67
Vienna 67
Manchester 64
New York 63
Sydney 59
Guangzhou 56
Wilmington 56
Orem 53
Falkenstein 51
Redwood City 48
Assago 46
Chennai 46
Mumbai 43
Mexico City 41
Nairobi 41
Turin 41
Nanjing 40
Warsaw 37
Paris 36
Berlin 35
Glasgow 35
Ankara 34
Brooklyn 33
Bergamo 30
Florence 30
Lima 30
Lisbon 30
Abidjan 29
Hamburg 29
San Francisco 29
Birmingham 28
Johannesburg 28
Kuala Lumpur 28
Madrid 28
Dublin 27
Rotterdam 27
Stockholm 27
Brno 26
Central 26
Chicago 26
Jakarta 25
Kolkata 25
Nottingham 25
Belo Horizonte 24
Bologna 24
Coventry 24
Edinburgh 24
Jiaxing 24
Schio 24
Delhi 23
Fisciano 23
Geneva 23
Cairo 22
Changsha 22
Lahore 22
Leeds 22
Montreal 22
Parma 22
Bengaluru 21
Brisbane 21
Brussels 21
Düsseldorf 21
Hillsboro 21
Leipzig 21
Maastricht 21
Meppel 21
Shenyang 21
Totale 9.763
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Nome #
Embracing AI and Big Data in customer journey mapping: From literature review to a theoretical framework 2.050
Consumer Response to Brand Activism: A Multiple Case Study Analysis 1.273
Can authenticity be built? Looking for factors that influence authentic brand activism 882
“Made in Italy e Country Branding: strategie di marca per il sistema Italia”, in Esperienze d’impresa 690
A bibliometric analysis of a risky marketing strategy: brand activism 502
Generation Z and sustainable tourism: exploring the influence of pro-environmental tourism UGC engagement 306
Head or heart? A comparative study of the factors influencing sustainable consumption intention in two generational cohorts 252
Brand Activism: Literature Review and future Research Agenda 239
Il Public Engagement Universitario. Dimensioni, approcci manageriali e best practices 219
“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations 212
Love is a two-sided why: exploring Valentine’s Day’s ritual purchases and consumption behaviors via comparative textual big data analysis and predictive modeling 198
Not just food: Exploring the influence of food blog engagement on intention to taste and to visit 178
Exploring travellers' customer journey: the relevance of zero moment of truth 151
Un approccio ampliato alla sostenibilità sociale in ambito sanitario. Le opportunità della digital health 147
Generation Z and New Consumptions Models: Attitudes, Intentions and Behaviors 145
CULTURAL HERITAGE E MADE IN ITALY. CASI ED ESPERIENZE DI MARKETING INTERNAZIONALE 141
The influence of consumer ethnocentrism, animosity, and country image perception on product receptivity: A cross-national study 140
Assessing the Effectiveness of Entrepreneurial Training Programmes: Findings from a Critical Incident Analysis 133
Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms 130
Cultural heritage e posizionamento competitivo del made in Italy nei mercati internazionali 126
Aufmerksamkeit Frau Merkel! Economic animosity, etnocentrismo ed effetto country of origin: uno studio sulla percezione della Germania in Italia durante la crisi dell'Euro 125
Brave Consumers for a New Digital World: Exploring Online Shopping Motives During Covid-19 125
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourist experience. 125
How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China 124
Exploring the Power of Brand Heroes: A Systematic Literature Review on the Role, Meaning, and Influence in Marketing 123
Assessing an Entrepreneurial Development Program using the Critical Incident Technique 120
We Are the Champions! The Role of Conversational Marketing on Fan Engagement 120
Approccio ampliato alla sostenibilità sociale in ambito sanitario. Le opportunità della digital health 120
ANALYSING AND ASSESSING THE COUNTRY BRANDING PROCESS. PERCEIVED REPUTATION CAPITAL OF ITALY ON THE CHINESE MARKET 120
I CENTENARI. LONG-LIVED ITALIAN FAMILY FIRMS. A STORYTELLING EXPERIENCE 119
Generation Z’s reactions to brand activism: the role of self-identity and familiarity 114
• The influence of consumer ethnocentrism, animosity and product country image perception on attitudes towards foreign products. A study on Italian consumers 114
"C'era una volta...". Racconti di imprese storiche della manifattura campana 113
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology 112
Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism 110
International brand activism: Should the activist strategy be adapted or standardized in the different countries? 109
Il ruolo delle community online nella definizione della propensione all’acquisto dei prodotti made in Italy: verso il country brand engagement, in Digitaly. Competitività, innovazione e immagine del Made in Italy nell'era digitale. Il Rapporto del Centro di Ricerca sul Made In Italy dell'Università degli Studi Internazionali di Roma 105
Contributi in onore di Gaetano Maria Golinelli 104
Alla ricerca dell'elisir di lunga vita. L'orientamento strategico alla sostenibilità delle imprese longeve 104
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS 102
Cultural Heritage e immagine paese: Una content analysis sulla comunicazione istituzionale di dieci nazioni 102
Beyond sustainability narratives: exploring Generation Z's shopping motivations in vintage fashion 100
Moving forward or running to stand still? Exploring the nature and the role of family firms’ strategic orientation 100
Immagine Paese e Cultural Heritage. Proposta e validazione di una scala di misura formativa della cultural heritage image (CHEI) 100
How does Industry 4.0 transform manufacturing activities, workers performance and supply chain? Evidence from Italian steel industry 98
In search of an integrated framework of business longevity 97
Country of origin effect and the Euro crisis: the influence of economic animosity on consumer ethnocentrism, country image perception and intention to buy foreign products 97
Approaches to university public engagement in the online environment: insights from Anglo-Saxon Higher education 97
L’interpretazione multidimensionale della country reputation. Implicazioni strategiche per le imprese del made in Italy 97
Let Thy Food Be Thy Medicine: Exploring the impact of Covid-19 Pandemic on the Online Food Delivery Industry 95
Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study 95
The influence of consumers’ ethnocentrism, animosity and country image perception on product receptivity. A cross-national study 94
Activism across borders: strategic brand approaches for multinational enterprises in Europe 92
Analysis of M&A systems in relation to the credit supply sector in Eastern European countries. Empirical findings and trends 91
Business Longevity 90
AUFMERKSAMKEIT FRAU MERKEL! ANIMOSITÀ ECONOMICA, ETNOCENTRISMOED EFFETTO COUNTRY-OF-ORIGIN:UNO STUDIO SULLA PERCEZIONE DELLA GERMANIA IN ITALIA DURANTE LA CRISI DELL’EURO 90
BUILDING TOURISM DESTINATION BRAND FROM THE RELATIONAL VIEW PERSPECTIVE: THE ITALIAN PROJECT “RETE DESTINAZIONE SUD” Enlightening Tourism. A Pathmaking Journal, Vol 8, No 1 (2018), pp. 1-25 90
Tourism destination image, event satisfaction ed attitudini post-visita nel marketing degli eventi. I risultati di un’esperienza turistica 90
Can authenticity be built? Looking for factors that influence authentic brand activism 87
Il turista-consumatore: imagine paese, conoscenza e attitudini post-visita verso il made in Italy 87
ANALISI DELLE CONDIZIONI DI LONGEVITA' DELLE IMPRESE FEMMINILI DEL COMMERCIO IN PROVINCIA DI SALERNO 87
Country Brand Management. Esperienze internazionali a confronto attraverso la ricerca qualitativa 87
Exploring purchase intention in Virtual Reality: evidence from a comparative experimental analysis 86
Orientamento strategico e longevità nelle imprese familiari 86
“C’era una volta…”. Racconti d’imprese storiche della manifattura campana 86
The country branding process. Comparing international experiences through qualitative research 86
Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park 85
Business Intelligence Schemes within SMEs Functioning Processes 85
“C’era una volta…”. Racconti d’imprese storiche della manifattura campana 84
Environmental citizenship behavior and sustainability apps: an empirical investigation 84
"Evaluating the Impact of Social Networks on the University's Public Engagement" 83
A multi-dimensional perspective of country-reputation. Implications in strategic terms for companies of made in Italy products. 83
Influencer Activism: Insights for Effective Partnership With Brands and Organizations 82
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism 82
Moving forward or running to stand still? The relationship between family firms strategic posture and longevity 82
Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter? 82
Turismo internazionale ed effetto ‘made in’. L’influenza dell’immagine paese sulla soddisfazione turistica e le attitudini post-visita 81
Paper “Internationalization pathways for long-lasting family business: between familism and determinants of the expansion abroad” presentato alla Conferenza internazionale “Going global. Internationalization pathways for family firms during the the 19th and 20th Century”, German Historical Institute, Washington DC, 18-19 febbraio 2011 81
Turismo internazionale ed effetto “made in”. L’influenza dell’immagine Paese sulla soddisfazione turistica e le intenzioni post-visita 80
The role of cultural heritage in country image research. Proposal and testing of a cultural heritage image scale 80
Caratteristiche del mercato del Tessile/Abbigliamento in Russia. Strategie di penetrazione per le PMI campane 80
Developing sustainable smart territories by adopting a relational logic view 80
University activism: a new dimension of the university public engagement? 79
Turism Behavior at Time of the Euro Crisis. Effect of Economic Animosity and Nationalism on Destination Image and Receptivity 79
How do consumers evaluate products in virtual reality? A literature review for a research agenda 79
Embracing the positive change through activism: a new strategy of higher education? 78
Made in Italy e country branding: strategie di marca per il Sistema Italia 78
Country-of-orign effect and the Euro crisis: the influence of economic animosity on consumer ethnocentrism, country image perception and intention to buy foreign products. A study on Italian and Spanish consumers towards Germany 78
It’s all about marketing! Exploring the social perception in the Italian context 77
Country reputation and attitudes towards made in Italy products: a study on Chinese consumers 77
Engagement, satisfaction and customer behavior-based CRM performance: an empirical study of mobile instant messaging 77
Flatmates: The First Italian Influencer Marketing Agency Founded and Managed by Content Creators 76
I am Free to Be in a Grocery Store: Profiling Consumers' Spending during Covid 19 Pandemic via Big Data Market Basket Analysis 76
The role of the chatbot on customer purchase intention: towards digital relational sales 76
Dal mercato di massa al micro mercato internazionale: una possibile lettura per l'evoluzione dei processi di segmentazione 76
Online public engagement is the new deal! Along the distinctive pathway of the Italian university 75
Native ads effectiveness throughout the customer journey: an explorative research 74
Business intelligence schemes within SMEs functioning processes 73
Inclusion and social justice in sustainable higher education: An integrated perspective through the lens of public engagement 72
IL PROCESSO DI COUNTRY BRANDING PER LA COMPETITIVITÀ DEL SISTEMA PAESE. Una interpretazione comparativa delle esperienze internazionali 72
Totale 15.515
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Categoria #
all - tutte 123.175
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 123.175
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/202161 0 0 0 0 0 0 0 0 0 0 0 61
2021/20221.229 30 51 178 82 91 43 106 268 127 89 102 62
2022/20235.441 476 188 98 378 502 664 445 598 950 441 450 251
2023/20241.971 189 250 186 111 133 115 94 143 278 136 108 228
2024/20254.505 368 151 133 161 638 156 202 441 509 711 560 475
2025/20267.014 493 620 844 626 537 382 1.077 439 553 934 296 213
Totale 21.224