IRIS
MARINO, Vittoria
 Distribuzione geografica
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Continente #
EU - Europa 4.833
NA - Nord America 3.512
AS - Asia 2.155
AF - Africa 181
OC - Oceania 180
SA - Sud America 78
Continente sconosciuto - Info sul continente non disponibili 6
Totale 10.945
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Nazione #
US - Stati Uniti d'America 3.299
IT - Italia 1.864
DE - Germania 729
GB - Regno Unito 624
CN - Cina 573
IN - India 292
NL - Olanda 285
SG - Singapore 273
UA - Ucraina 210
CA - Canada 189
HK - Hong Kong 185
FR - Francia 180
AU - Australia 161
TR - Turchia 134
SE - Svezia 115
AT - Austria 110
PH - Filippine 109
VN - Vietnam 101
MY - Malesia 96
CH - Svizzera 92
PT - Portogallo 89
FI - Finlandia 82
ES - Italia 79
PK - Pakistan 71
IR - Iran 62
ID - Indonesia 61
BE - Belgio 58
CZ - Repubblica Ceca 46
BR - Brasile 40
KE - Kenya 39
EG - Egitto 38
RO - Romania 38
PL - Polonia 35
TH - Thailandia 30
AE - Emirati Arabi Uniti 28
IE - Irlanda 28
TW - Taiwan 28
CI - Costa d'Avorio 27
LT - Lituania 22
GR - Grecia 21
NG - Nigeria 21
KR - Corea 20
PE - Perù 20
JP - Giappone 19
NO - Norvegia 18
NZ - Nuova Zelanda 18
MX - Messico 17
DK - Danimarca 15
HU - Ungheria 14
ZA - Sudafrica 14
TN - Tunisia 12
HR - Croazia 11
SI - Slovenia 10
IL - Israele 9
MA - Marocco 9
NP - Nepal 8
RU - Federazione Russa 8
SK - Slovacchia (Repubblica Slovacca) 8
AR - Argentina 7
EE - Estonia 7
LK - Sri Lanka 7
BD - Bangladesh 6
BG - Bulgaria 6
DZ - Algeria 6
EU - Europa 6
LB - Libano 6
LU - Lussemburgo 6
MO - Macao, regione amministrativa speciale della Cina 6
RS - Serbia 6
CL - Cile 5
GH - Ghana 5
MT - Malta 5
EC - Ecuador 4
KZ - Kazakistan 4
PS - Palestinian Territory 4
SM - San Marino 4
BH - Bahrain 3
CY - Cipro 3
JE - Jersey 3
JO - Giordania 3
LY - Libia 3
SA - Arabia Saudita 3
TZ - Tanzania 3
UZ - Uzbekistan 3
AN - Antille olandesi 2
CO - Colombia 2
GE - Georgia 2
IM - Isola di Man 2
KN - Saint Kitts e Nevis 2
OM - Oman 2
QA - Qatar 2
AL - Albania 1
CR - Costa Rica 1
ET - Etiopia 1
IQ - Iraq 1
KH - Cambogia 1
MD - Moldavia 1
ME - Montenegro 1
NA - Namibia 1
PA - Panama 1
Totale 10.941
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Città #
Chandler 630
Boardman 306
Princeton 201
Rome 199
Singapore 164
Jacksonville 160
Milan 155
Toronto 127
Ogden 115
Boydton 111
Council Bluffs 105
Naples 100
Bremen 78
London 78
Melbourne 69
Vienna 64
Shanghai 62
Salerno 61
Helsinki 60
Istanbul 60
Wilmington 56
Guangzhou 51
Ho Chi Minh City 51
Amsterdam 49
Redwood City 48
Munich 43
Ashburn 39
Hanoi 39
Hong Kong 38
Nanjing 38
Sydney 37
Frankfurt am Main 34
Mumbai 33
Glasgow 32
Nairobi 30
Berlin 29
Los Angeles 29
Abidjan 27
Manchester 27
Rotterdam 27
Bergamo 26
Brno 26
Central 26
Hamburg 26
Lisbon 26
Florence 25
Kolkata 25
Jiaxing 24
Schio 24
Turin 24
Geneva 23
Beijing 22
Coventry 22
Edinburgh 21
Maastricht 21
Parma 21
Ankara 20
Bengaluru 20
Brussels 20
Madrid 20
Meppel 20
Nottingham 20
Shenyang 20
Strasbourg 20
Birmingham 19
Brisbane 19
Delhi 19
Gurgaon 19
Kuala Lumpur 19
Avellino 18
Dallas 18
Dubai 18
Jakarta 18
Lima 18
Paris 18
Stockholm 18
Leipzig 17
Stuttgart 17
Bhubaneswar 16
Brighton 16
Changsha 16
Chennai 16
Liverpool 16
Padova 16
Bologna 15
Ciampino 15
Dearborn 15
Düsseldorf 15
Leeds 15
Quezon City 15
Warsaw 15
Wuhan 15
Bessemer 14
Castel Campagnano 14
Dublin 14
Manila 14
Pisa 14
Shenzhen 14
Verona 14
Ann Arbor 13
Totale 4.786
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Nome #
Embracing AI and Big Data in customer journey mapping: From literature review to a theoretical framework 1.986
Consumer Response to Brand Activism: A Multiple Case Study Analysis 1.083
“Made in Italy e Country Branding: strategie di marca per il sistema Italia”, in Esperienze d’impresa 456
A bibliometric analysis of a risky marketing strategy: brand activism 391
Can authenticity be built? Looking for factors that influence authentic brand activism 292
Generation Z and sustainable tourism: exploring the influence of pro-environmental tourism UGC engagement 230
“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations 172
Head or heart? A comparative study of the factors influencing sustainable consumption intention in two generational cohorts 161
Love is a two-sided why: exploring Valentine’s Day’s ritual purchases and consumption behaviors via comparative textual big data analysis and predictive modeling 128
CULTURAL HERITAGE E MADE IN ITALY. CASI ED ESPERIENZE DI MARKETING INTERNAZIONALE 113
The influence of consumer ethnocentrism, animosity, and country image perception on product receptivity: A cross-national study 111
Un approccio ampliato alla sostenibilità sociale in ambito sanitario. Le opportunità della digital health 101
Not just food: Exploring the influence of food blog engagement on intention to taste and to visit 99
Il Public Engagement Universitario. Dimensioni, approcci manageriali e best practices 96
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourist experience. 91
Exploring travellers' customer journey: the relevance of zero moment of truth 88
Generation Z and New Consumptions Models: Attitudes, Intentions and Behaviors 86
How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China 83
We Are the Champions! The Role of Conversational Marketing on Fan Engagement 81
I CENTENARI. LONG-LIVED ITALIAN FAMILY FIRMS. A STORYTELLING EXPERIENCE 78
• The influence of consumer ethnocentrism, animosity and product country image perception on attitudes towards foreign products. A study on Italian consumers 74
Brand Activism: Literature Review and future Research Agenda 71
Assessing an Entrepreneurial Development Program using the Critical Incident Technique 71
Approccio ampliato alla sostenibilità sociale in ambito sanitario. Le opportunità della digital health 69
Cultural Heritage e immagine paese: Una content analysis sulla comunicazione istituzionale di dieci nazioni 67
Cultural heritage e posizionamento competitivo del made in Italy nei mercati internazionali 67
Immagine Paese e Cultural Heritage. Proposta e validazione di una scala di misura formativa della cultural heritage image (CHEI) 66
How does Industry 4.0 transform manufacturing activities, workers performance and supply chain? Evidence from Italian steel industry 66
Aufmerksamkeit Frau Merkel! Economic animosity, etnocentrismo ed effetto country of origin: uno studio sulla percezione della Germania in Italia durante la crisi dell'Euro 65
Assessing the Effectiveness of Entrepreneurial Training Programmes: Findings from a Critical Incident Analysis 65
In search of an integrated framework of business longevity 63
Il ruolo delle community online nella definizione della propensione all’acquisto dei prodotti made in Italy: verso il country brand engagement, in Digitaly. Competitività, innovazione e immagine del Made in Italy nell'era digitale. Il Rapporto del Centro di Ricerca sul Made In Italy dell'Università degli Studi Internazionali di Roma 63
Moving forward or running to stand still? Exploring the nature and the role of family firms’ strategic orientation 59
Business Longevity 59
Brave Consumers for a New Digital World: Exploring Online Shopping Motives During Covid-19 58
L’interpretazione multidimensionale della country reputation. Implicazioni strategiche per le imprese del made in Italy 58
ANALYSING AND ASSESSING THE COUNTRY BRANDING PROCESS. PERCEIVED REPUTATION CAPITAL OF ITALY ON THE CHINESE MARKET 58
The influence of consumers’ ethnocentrism, animosity and country image perception on product receptivity. A cross-national study 57
“C’era una volta…”. Racconti d’imprese storiche della manifattura campana 57
Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study 57
Country of origin effect and the Euro crisis: the influence of economic animosity on consumer ethnocentrism, country image perception and intention to buy foreign products 56
“C’era una volta…”. Racconti d’imprese storiche della manifattura campana 55
Caratteristiche del mercato del Tessile/Abbigliamento in Russia. Strategie di penetrazione per le PMI campane 54
Orientamento strategico e longevità nelle imprese familiari 53
Il turista-consumatore: imagine paese, conoscenza e attitudini post-visita verso il made in Italy 51
The role of cultural heritage in country image research. Proposal and testing of a cultural heritage image scale 51
Moving forward or running to stand still? The relationship between family firms strategic posture and longevity 50
"C'era una volta...". Racconti di imprese storiche della manifattura campana 49
Turismo internazionale ed effetto ‘made in’. L’influenza dell’immagine paese sulla soddisfazione turistica e le attitudini post-visita 48
The role of the chatbot on customer purchase intention: towards digital relational sales 48
Let Thy Food Be Thy Medicine: Exploring the impact of Covid-19 Pandemic on the Online Food Delivery Industry 47
Alla ricerca dell'elisir di lunga vita. L'orientamento strategico alla sostenibilità delle imprese longeve 46
Turismo internazionale ed effetto “made in”. L’influenza dell’immagine Paese sulla soddisfazione turistica e le intenzioni post-visita 45
Turism Behavior at Time of the Euro Crisis. Effect of Economic Animosity and Nationalism on Destination Image and Receptivity 45
Contributi in onore di Gaetano Maria Golinelli 45
Tourism destination image, event satisfaction ed attitudini post-visita nel marketing degli eventi. I risultati di un’esperienza turistica 44
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS 42
The country branding process. Comparing international experiences through qualitative research 42
Corporate Heritage e Web Communication per le imprese del Made in Italy 42
It’s all about marketing! Exploring the social perception in the Italian context 41
Online public engagement is the new deal! Along the distinctive pathway of the Italian university 41
Il "turista-consumatore": immagine paese, conoscenza e attitudini post-visita verso il made in Italy 41
Analysis of M&A systems in relation to the credit supply sector in Eastern European countries. Empirical findings and trends 41
Exploring the Power of Brand Heroes: A Systematic Literature Review on the Role, Meaning, and Influence in Marketing 41
Generation Z’s reactions to brand activism: the role of self-identity and familiarity 40
Paper “Internationalization pathways for long-lasting family business: between familism and determinants of the expansion abroad” presentato alla Conferenza internazionale “Going global. Internationalization pathways for family firms during the the 19th and 20th Century”, German Historical Institute, Washington DC, 18-19 febbraio 2011 40
IL PROCESSO DI COUNTRY BRANDING PER LA COMPETITIVITÀ DEL SISTEMA PAESE. Una interpretazione comparativa delle esperienze internazionali 40
A multi-dimensional perspective of country-reputation. Implications in strategic terms for companies of made in Italy products. 40
Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park 39
Country Brand Management. Esperienze internazionali a confronto attraverso la ricerca qualitativa 39
Casi di marketing internazionale 38
Country reputation and attitudes towards made in Italy products: a study on Chinese consumers 38
International brand activism: Should the activist strategy be adapted or standardized in the different countries? 37
Tourism experience, country image and post-visit intentions: a study on international tourists in Italy 37
Native ads effectiveness throughout the customer journey: an explorative research 37
Environmental citizenship behavior and sustainability apps: an empirical investigation 37
Approaches to university public engagement in the online environment: insights from Anglo-Saxon Higher education 37
Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms 36
Dal mercato di massa al micro mercato internazionale: una possibile lettura per l'evoluzione dei processi di segmentazione 36
ANALISI DELLE CONDIZIONI DI LONGEVITA' DELLE IMPRESE FEMMINILI DEL COMMERCIO IN PROVINCIA DI SALERNO 36
Tourism satisfaction effect on general country image, destination image and post visit intentions 35
Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter? 35
Developing sustainable smart territories by adopting a relational logic view 35
BUILDING TOURISM DESTINATION BRAND FROM THE RELATIONAL VIEW PERSPECTIVE: THE ITALIAN PROJECT “RETE DESTINAZIONE SUD” Enlightening Tourism. A Pathmaking Journal, Vol 8, No 1 (2018), pp. 1-25 34
Business intelligence schemes within SMEs functioning processes 34
L'imprenditoria femminile in provincia di Salerno. Monitoraggio e dinamiche evolutive delle ditte individuali 34
AUFMERKSAMKEIT FRAU MERKEL! ANIMOSITÀ ECONOMICA, ETNOCENTRISMOED EFFETTO COUNTRY-OF-ORIGIN:UNO STUDIO SULLA PERCEZIONE DELLA GERMANIA IN ITALIA DURANTE LA CRISI DELL’EURO 33
Virulence of two infectious diseases: inequality and covid-19 32
Engagement, satisfaction and customer behavior-based CRM performance: an empirical study of mobile instant messaging 32
L'imprenditoria femminile. Analisi strutturale, condizioni di vitalità e strategie di sopravvivenza in provincia di Salerno 32
La valutazione strategica della Country Reputation per le imprese del Made in Italy nel mercato russo 32
Business Intelligence Schemes within SMEs Functioning Processes 31
Made in Italy e country branding: strategie di marca per il Sistema Italia 31
Effect of economic animosity on consumer ethnocentrism and product-country images. A binational study on perception of Germany during the Euro crisis 30
“Can you tell me about the future?” A narrative of the goal-setting process in family business 30
Can authenticity be built? Looking for factors that influence authentic brand activism 29
I network trans-culturali: nuove prospettive interpretative dei processi di internazionalizzazione 29
Country-of-orign effect and the Euro crisis: the influence of economic animosity on consumer ethnocentrism, country image perception and intention to buy foreign products. A study on Italian and Spanish consumers towards Germany 29
Experience and communication, virtual community and value creation in online business, 29
IL GOVERNO DELL'IMPRESA NELLA PROSPETTIVA SISTEMICA DELLE RELAZIONI INTERNAZIONALI 28
Totale 9.555
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Categoria #
all - tutte 66.584
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 66.584
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2019/2020158 0 0 0 0 0 34 13 43 3 33 17 15
2020/2021631 52 33 16 40 24 90 15 54 32 59 155 61
2021/20221.229 30 51 178 82 91 43 106 268 127 89 102 62
2022/20235.441 476 188 98 378 502 664 445 598 950 441 450 251
2023/20241.971 189 250 186 111 133 115 94 143 278 136 108 228
2024/20251.490 368 151 133 161 638 39 0 0 0 0 0 0
Totale 11.195