The present study investigates the impact of perceived enjoyment, blogger credibility and homophily on readers’ engagement. Moreover, the study investigates the role exerted by blog engagement on intentions to follow blogger’s recommendations. Despite the growing relevance of these issues, past studies have neglected the relevance of a joint analysis of such dimensions within the context of food blogs.

Not just food: Exploring the influence of food blog engagement on intention to taste and to visit

Vittoria Marino
;
Riccardo Resciniti
2021-01-01

Abstract

The present study investigates the impact of perceived enjoyment, blogger credibility and homophily on readers’ engagement. Moreover, the study investigates the role exerted by blog engagement on intentions to follow blogger’s recommendations. Despite the growing relevance of these issues, past studies have neglected the relevance of a joint analysis of such dimensions within the context of food blogs.
2021
Credibility, Homophily, Perceived enjoyment, Blog engagement, Intention to taste, e-WOM
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12070/49891
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