RESCINITI, Riccardo

RESCINITI, Riccardo  

DIPARTIMENTO DI DIRITTO, ECONOMIA, MANAGEMENT E MET.QUANT  

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Titolo Data di pubblicazione Autore(i) File
2020: a new Journal for a true Marketing 1-gen-2020 Resciniti, Riccardo
A bibliometric analysis of a risky marketing strategy: brand activism 1-gen-2022 Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
A literature review of e-commerce studies: Implications and future agenda for firms and consumers 1-gen-2017 Matarazzo, M.; DE VANNA, F.; Resciniti, R.
A literature review on firms' internationalisation through e-commerce 1-gen-2018 Resciniti, Riccardo; Matarazzo, Michela; DE VANNA, Federica
A literature review on firms’ internationalisation through e-commerce 1-gen-2019 Resciniti, R.; Vanna, De
Acetificio De Nigris: verso una simbiosi fra place branding e corporate branding 1-gen-2016 Maggiore, G; Lanzilli, G; Matarazzo, M; Resciniti, R.
ACQUIRER’S CORPORATE REPUTATION IN CROSS-BORDER ACQUISITIONS: THE MODERATING EFFECT OF COUNTRY IMAGE 1-gen-2018 Matarazzo, M; Lanzilli, Giulia; Resciniti, R
Acquisizioni internazionali e presidio dei mercati esteri: un'analisi delle medie imprese italiane acquisite 1-gen-2016 Matarazzo, M; DE VANNA, F; Lanzilli, G; Resciniti, R.
Alle radici del mobile entertainment: tra convergenze intersettoriali e esperienze di consumo 1-gen-2003 Resciniti, R; Fortuna, D.
Background and goals of the book 1-gen-2013 Resciniti, R; Tunisini, A.
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism 1-gen-2023 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Brand Activism: Literature Review and future Research Agenda 1-gen-2023 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Can authenticity be built? Looking for factors that influence authentic brand activism 1-gen-2023 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
Can authenticity be built? Looking for factors that influence authentic brand activism 1-gen-2024 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
Cause-related marketing for successful cross-border post-acquisition performance 1-gen-2019 Matarazzo, M.; Resciniti, R.; Simonetti, B.
Conclusioni 1-gen-2009 Dalli, D; Resciniti, R; Tunisini, A.
Consumer Response to Brand Activism: A Multiple Case Study Analysis 1-gen-2021 Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
Consumers’ reactions to cross-border acquisitions: The role of psychic distance and acquirer’s corporate reputation 1-gen-2019 Resciniti, R.; Matarazzo, M.; Baima, G.
Coordinamento, fiducia e potere nella logistica tra industria e distribuzione 1-gen-2001 Resciniti, R
CROSS BORDER ACQUISITIONS AND R&D ACTIVITIES: A COMPARATIVE STUDY IN THE ITALIAN RED BIOTECH INDUSTRY 1-gen-2017 Merola, Biagio; Matarazzo, Michela; Resciniti, Riccardo