The purpose of the paper is to propose a framework for the analysis of the main antecedents and performance outcomes related to a shopping centre’s entertainment orientation. The framework used is based on contingency theory and resource-based theory. The concept of entertainment orientation is approached from the perspective of external recreational services. Seven categories of antecedents are established —categorized as environment-specific factors and shopping centre-specific factors. The performance of entertainment orientation is evaluated using both sales and marketing measures. On the basis of a survey on a sample of Italian shopping centres, the paper provides empirical evidence about themain factors that influence the adoption of a entertainment-oriented strategy and finds a positive link between entertainment orientation and performance outcomes. Arising from the findings of the paper management implication are discussed and insigh or further research are provided.
L’intrattenimento nei centri commerciali italiani: implicazioni manageriali e traiettorie di ricerca da un modello di entertainment orientation
Napolitano M. R.
2006-01-01
Abstract
The purpose of the paper is to propose a framework for the analysis of the main antecedents and performance outcomes related to a shopping centre’s entertainment orientation. The framework used is based on contingency theory and resource-based theory. The concept of entertainment orientation is approached from the perspective of external recreational services. Seven categories of antecedents are established —categorized as environment-specific factors and shopping centre-specific factors. The performance of entertainment orientation is evaluated using both sales and marketing measures. On the basis of a survey on a sample of Italian shopping centres, the paper provides empirical evidence about themain factors that influence the adoption of a entertainment-oriented strategy and finds a positive link between entertainment orientation and performance outcomes. Arising from the findings of the paper management implication are discussed and insigh or further research are provided.File | Dimensione | Formato | |
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