The globalization of markets has made international expansion a compulsory strategy for all businesses aiming for long lasting competitive advantages and survival over the long period, even for longstanding businesses and family firms. This study has investigated the influence of the degree of familism on the determinants and on the internationalization pathways of the long-established family business (LEFB), also considering the relations running between the determinants and the pathways themselves. The analysis, conducted on a multiple case study, has highlighted the relationship between different clusters of businesses for each of the chosen pathways and a specific International Marketing Business Model.
The international marketing business model of long-established family businesses: familism and determinants of internationalization
Marino V.;
2013-01-01
Abstract
The globalization of markets has made international expansion a compulsory strategy for all businesses aiming for long lasting competitive advantages and survival over the long period, even for longstanding businesses and family firms. This study has investigated the influence of the degree of familism on the determinants and on the internationalization pathways of the long-established family business (LEFB), also considering the relations running between the determinants and the pathways themselves. The analysis, conducted on a multiple case study, has highlighted the relationship between different clusters of businesses for each of the chosen pathways and a specific International Marketing Business Model.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
