The mobile entertainment is an emergent business area, whose economic and strategic importance is still difficult to evaluate. Nevertheless practitioners attribute to it considerable potentialities, especially with regard to an almost saturated market such as that of the mobile telecommunications. This issue is relevant for research for at least three reasons: the innovation embodied in the technology, the new needs that the mobile entertainment satisfies, and the complexity of the relations among firms in the value constellation. This article examines the mobile entertainment business to show its major characteristics in terms of technological and market innovation, analysing the effects that these latter produce on the processes of convergence on both the supply and the demand side
Il mobile entertainment è un’area di business emergente, della quale è ancora difficile valutare la portata economica e strategica. Gli operatori, tuttavia, vi riconoscono considerevoli potenzialità, soprattutto in relazione ad un mercato come quello della telefonia mobile ormai pressoché saturo. Esso risulta di grande interesse per gli studiosi d’impresa per l’elevata innovazione sia delle tecnologie adottate sia dei bisogni da soddisfare e per la complessità che caratterizza le relazioni nella filiera del valore. L’articolo esamina, dunque, il business del mobile entertainment, evidenziandone i rilevanti elementi di innovazione che lo caratterizzano a livello tecnologico e di mercato e che si traducono in articolate dinamiche di convergenza sia sul versante dell’offerta, che su quello della domanda
Innovazione e dinamiche di convergenza nel mobile entertainment
RESCINITI R
2004-01-01
Abstract
The mobile entertainment is an emergent business area, whose economic and strategic importance is still difficult to evaluate. Nevertheless practitioners attribute to it considerable potentialities, especially with regard to an almost saturated market such as that of the mobile telecommunications. This issue is relevant for research for at least three reasons: the innovation embodied in the technology, the new needs that the mobile entertainment satisfies, and the complexity of the relations among firms in the value constellation. This article examines the mobile entertainment business to show its major characteristics in terms of technological and market innovation, analysing the effects that these latter produce on the processes of convergence on both the supply and the demand sideFile | Dimensione | Formato | |
---|---|---|---|
resciniti - 2004.pdf
non disponibili
Licenza:
Non specificato
Dimensione
185.08 kB
Formato
Adobe PDF
|
185.08 kB | Adobe PDF | Visualizza/Apri Richiedi una copia |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.