CAMMAROTA, ANTONELLA
CAMMAROTA, ANTONELLA
DIPARTIMENTO DI DIRITTO, ECONOMIA, MANAGEMENT E MET.QUANT
A bibliometric analysis of a risky marketing strategy: brand activism
2022-01-01 Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism
2023-01-01 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Brand Activism: Literature Review and future Research Agenda
2023-01-01 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Can authenticity be built? Looking for factors that influence authentic brand activism
2023-01-01 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
Can authenticity be built? Looking for factors that influence authentic brand activism
2024-01-01 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
Consumer Response to Brand Activism: A Multiple Case Study Analysis
2021-01-01 Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
Embracing the positive change through activism: a new strategy of higher education?
2024-01-01 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS
2023-01-01 Smaldone, Francesco; Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
Generation Z’s reactions to brand activism: the role of self-identity and familiarity
2023-01-01 Cammarota, Antonella; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology
2024-01-01 D'Arco, Mario; Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
International brand activism: Should the activist strategy be adapted or standardized in the different countries?
2024-01-01 Avallone, F.; Cammarota, A.; Marino, V.; Resciniti, R.
Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism
2024-01-01 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
University activism: a new dimension of the university public engagement?
2023-01-01 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo