statistiche ricercatore

Nazione	#
US - Stati Uniti d'America	691
IT - Italia	549
GB - Regno Unito	275
DE - Germania	259
SG - Singapore	142
NL - Olanda	113
IN - India	101
FR - Francia	98
AU - Australia	95
CN - Cina	86
AT - Austria	74
BR - Brasile	66
TR - Turchia	58
PT - Portogallo	50
VN - Vietnam	48
CH - Svizzera	43
DK - Danimarca	35
PH - Filippine	34
PK - Pakistan	34
FI - Finlandia	30
CA - Canada	28
SE - Svezia	28
KR - Corea	27
ES - Italia	23
ID - Indonesia	23
HK - Hong Kong	22
AE - Emirati Arabi Uniti	19
BE - Belgio	17
EG - Egitto	17
KE - Kenya	12
PL - Polonia	12
NO - Norvegia	11
ZA - Sudafrica	10
IE - Irlanda	9
CZ - Repubblica Ceca	8
NZ - Nuova Zelanda	8
JP - Giappone	7
MX - Messico	7
TW - Taiwan	7
PE - Perù	6
SI - Slovenia	6
AR - Argentina	5
LB - Libano	5
LT - Lituania	5
MA - Marocco	5
MY - Malesia	5
RU - Federazione Russa	5
SK - Slovacchia (Repubblica Slovacca)	5
TN - Tunisia	5
BD - Bangladesh	4
KZ - Kazakistan	4
SM - San Marino	4
AM - Armenia	3
BG - Bulgaria	3
CO - Colombia	3
GR - Grecia	3
HR - Croazia	3
HU - Ungheria	3
LY - Libia	3
TH - Thailandia	3
IR - Iran	2
JO - Giordania	2
LK - Sri Lanka	2
LV - Lettonia	2
MC - Monaco	2
NG - Nigeria	2
AZ - Azerbaigian	1
CI - Costa d'Avorio	1
CL - Cile	1
DO - Repubblica Dominicana	1
EE - Estonia	1
IL - Israele	1
IQ - Iraq	1
NP - Nepal	1
PY - Paraguay	1
SA - Arabia Saudita	1
TZ - Tanzania	1
UA - Ucraina	1
Totale	3.288

Nome	#
Consumer Response to Brand Activism: A Multiple Case Study Analysis	1.198
Can authenticity be built? Looking for factors that influence authentic brand activism	702
A bibliometric analysis of a risky marketing strategy: brand activism	473
Brand Activism: Literature Review and future Research Agenda	182
Generation Z’s reactions to brand activism: the role of self-identity and familiarity	97
International brand activism: Should the activist strategy be adapted or standardized in the different countries?	94
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology	85
Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism	81
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS	78
Can authenticity be built? Looking for factors that influence authentic brand activism	68
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism	64
University activism: a new dimension of the university public engagement?	58
Embracing the positive change through activism: a new strategy of higher education?	53
Activism across borders: strategic brand approaches for multinational enterprises in Europe	40
Residents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy	37
Totale	3.310

	Totale	Lug	Ago	Sett	Ott	Nov	Dic	Gen	Feb	Mar	Apr	Mag	Giu
2021/2022	107	0	0	0	0	13	8	15	4	27	18	15	7
2022/2023	1.007	15	5	7	8	8	70	62	116	175	175	210	156
2023/2024	585	81	72	13	36	39	31	28	57	25	52	67	84
2024/2025	1.036	50	68	60	55	137	56	79	96	119	142	85	89
2025/2026	575	66	83	185	128	87	26	0	0	0	0	0	0
Totale													3.310