IRIS
CAMMAROTA, Antonella
 Distribuzione geografica
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Continente #
EU - Europa 1.921
NA - Nord America 930
AS - Asia 794
OC - Oceania 120
SA - Sud America 112
AF - Africa 74
Totale 3.951
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Nazione #
US - Stati Uniti d'America 882
IT - Italia 657
GB - Regno Unito 319
DE - Germania 285
SG - Singapore 178
NL - Olanda 125
FR - Francia 110
AU - Australia 109
IN - India 109
CN - Cina 106
AT - Austria 75
BR - Brasile 73
TR - Turchia 67
VN - Vietnam 53
PT - Portogallo 52
CH - Svizzera 47
BD - Bangladesh 46
DK - Danimarca 45
CA - Canada 36
PH - Filippine 36
PK - Pakistan 36
FI - Finlandia 30
SE - Svezia 30
ID - Indonesia 29
KR - Corea 28
HK - Hong Kong 27
ES - Italia 26
PE - Perù 22
AE - Emirati Arabi Uniti 19
EG - Egitto 19
IE - Irlanda 18
BE - Belgio 17
PL - Polonia 16
KE - Kenya 14
ZA - Sudafrica 14
MX - Messico 11
NO - Norvegia 11
NZ - Nuova Zelanda 11
MA - Marocco 10
AR - Argentina 9
JP - Giappone 9
CZ - Repubblica Ceca 8
LT - Lituania 8
TW - Taiwan 8
MY - Malesia 6
RU - Federazione Russa 6
SI - Slovenia 6
TN - Tunisia 6
LB - Libano 5
SK - Slovacchia (Repubblica Slovacca) 5
CO - Colombia 4
GR - Grecia 4
IQ - Iraq 4
KZ - Kazakistan 4
SM - San Marino 4
AM - Armenia 3
AZ - Azerbaigian 3
BG - Bulgaria 3
HR - Croazia 3
HU - Ungheria 3
JO - Giordania 3
LK - Sri Lanka 3
LY - Libia 3
MC - Monaco 3
NG - Nigeria 3
TH - Thailandia 3
CI - Costa d'Avorio 2
IR - Iran 2
LV - Lettonia 2
SA - Arabia Saudita 2
UA - Ucraina 2
BF - Burkina Faso 1
BO - Bolivia 1
CL - Cile 1
DO - Repubblica Dominicana 1
EC - Ecuador 1
EE - Estonia 1
IL - Israele 1
KG - Kirghizistan 1
KW - Kuwait 1
NP - Nepal 1
PS - Palestinian Territory 1
PY - Paraguay 1
TG - Togo 1
TZ - Tanzania 1
Totale 3.951
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Città #
Dallas 168
Rome 109
Council Bluffs 94
Singapore 81
San Jose 76
Ashburn 54
Melbourne 49
Vienna 49
Milan 47
The Dalles 38
Sydney 36
Salerno 35
Amsterdam 33
Naples 33
Boardman 26
Beijing 24
Geneva 23
Manchester 23
Bremen 22
Los Angeles 22
New York 22
Ho Chi Minh City 21
Hong Kong 20
Leeds 20
Munich 20
Birmingham 19
Frankfurt am Main 19
Seoul 18
Berlin 17
Helsinki 17
Istanbul 17
Hanoi 16
Paris 16
São Paulo 16
Chennai 15
Dubai 15
Düsseldorf 15
Glasgow 15
Bessemer 14
Dublin 14
Edinburgh 14
Lima 14
Lisbon 14
Bournemouth 13
Ankara 12
Leipzig 12
Nairobi 12
Bologna 11
Falkenstein 11
Perth 11
Rotterdam 11
Trujillo 11
Cairo 10
Fisciano 10
London 10
Mumbai 10
Santa Clara 10
Schmallenberg 10
Alicante 9
Avellino 9
Bergamo 9
Cagliari 9
Grossen Buseck 9
Ilford 9
Innsbruck 9
Islamabad 9
Lahore 9
Mannheim 9
Nottingham 9
San Francisco 9
Warsaw 9
Assago 8
Baltimore 8
Chandler 8
Helsingborg 8
Münster 8
Shanghai 8
Zurich 8
Aarhus 7
Cardiff 7
College Park 7
College Station 7
Hamburg 7
Jakarta 7
Karachi 7
Long Beach 7
Lyon 7
Padova 7
Portsmouth 7
Turin 7
Valby 7
Venezia 7
Atlanta 6
Auckland 6
Bethesda 6
Brescia 6
Brisbane 6
Guangzhou 6
Johannesburg 6
Madikeri 6
Totale 1.913
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Nome #
Consumer Response to Brand Activism: A Multiple Case Study Analysis 1.273
Can authenticity be built? Looking for factors that influence authentic brand activism 882
A bibliometric analysis of a risky marketing strategy: brand activism 502
Brand Activism: Literature Review and future Research Agenda 239
Generation Z’s reactions to brand activism: the role of self-identity and familiarity 114
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology 112
Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism 110
International brand activism: Should the activist strategy be adapted or standardized in the different countries? 109
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS 102
Activism across borders: strategic brand approaches for multinational enterprises in Europe 92
Can authenticity be built? Looking for factors that influence authentic brand activism 87
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism 82
University activism: a new dimension of the university public engagement? 79
Embracing the positive change through activism: a new strategy of higher education? 78
Residents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy 57
The brand activism path: Mapping the activism intensity and consumer responses 56
Totale 3.974
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Categoria #
all - tutte 10.142
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 10.142
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2021/2022107 0 0 0 0 13 8 15 4 27 18 15 7
2022/20231.007 15 5 7 8 8 70 62 116 175 175 210 156
2023/2024585 81 72 13 36 39 31 28 57 25 52 67 84
2024/20251.036 50 68 60 55 137 56 79 96 119 142 85 89
2025/20261.239 66 83 185 128 87 71 146 86 101 129 83 74
Totale 3.974