IRIS
CAMMAROTA, Antonella
 Distribuzione geografica
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Continente #
EU - Europa 1.850
NA - Nord America 865
AS - Asia 749
OC - Oceania 116
SA - Sud America 109
AF - Africa 71
Totale 3.760
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Nazione #
US - Stati Uniti d'America 822
IT - Italia 612
GB - Regno Unito 310
DE - Germania 280
SG - Singapore 177
NL - Olanda 120
FR - Francia 110
IN - India 109
AU - Australia 107
CN - Cina 102
AT - Austria 75
BR - Brasile 73
TR - Turchia 67
PT - Portogallo 52
VN - Vietnam 51
CH - Svizzera 45
DK - Danimarca 43
PH - Filippine 36
PK - Pakistan 36
CA - Canada 31
FI - Finlandia 30
SE - Svezia 30
ID - Indonesia 29
HK - Hong Kong 27
KR - Corea 27
ES - Italia 26
AE - Emirati Arabi Uniti 19
PE - Perù 19
EG - Egitto 18
IE - Irlanda 18
BE - Belgio 17
PL - Polonia 15
KE - Kenya 14
ZA - Sudafrica 13
MX - Messico 11
NO - Norvegia 11
AR - Argentina 9
BD - Bangladesh 9
JP - Giappone 9
MA - Marocco 9
NZ - Nuova Zelanda 9
CZ - Repubblica Ceca 8
TW - Taiwan 8
LT - Lituania 6
MY - Malesia 6
RU - Federazione Russa 6
SI - Slovenia 6
TN - Tunisia 6
LB - Libano 5
SK - Slovacchia (Repubblica Slovacca) 5
CO - Colombia 4
GR - Grecia 4
IQ - Iraq 4
KZ - Kazakistan 4
SM - San Marino 4
AM - Armenia 3
AZ - Azerbaigian 3
BG - Bulgaria 3
HR - Croazia 3
HU - Ungheria 3
JO - Giordania 3
LK - Sri Lanka 3
LY - Libia 3
MC - Monaco 3
NG - Nigeria 3
TH - Thailandia 3
CI - Costa d'Avorio 2
IR - Iran 2
LV - Lettonia 2
SA - Arabia Saudita 2
UA - Ucraina 2
BF - Burkina Faso 1
BO - Bolivia 1
CL - Cile 1
DO - Repubblica Dominicana 1
EC - Ecuador 1
EE - Estonia 1
IL - Israele 1
KG - Kirghizistan 1
KW - Kuwait 1
NP - Nepal 1
PS - Palestinian Territory 1
PY - Paraguay 1
TG - Togo 1
TZ - Tanzania 1
Totale 3.760
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Città #
Dallas 166
Rome 109
Council Bluffs 92
Singapore 80
San Jose 64
Ashburn 51
Melbourne 49
Vienna 49
Milan 44
The Dalles 38
Salerno 35
Sydney 34
Amsterdam 33
Naples 30
Beijing 23
Boardman 23
Geneva 23
Manchester 23
Bremen 22
Los Angeles 22
Hong Kong 20
Leeds 20
Munich 20
Birmingham 19
Ho Chi Minh City 19
Seoul 18
Berlin 17
Frankfurt am Main 17
Helsinki 17
Istanbul 17
Hanoi 16
Paris 16
São Paulo 16
Chennai 15
Dubai 15
Düsseldorf 15
Glasgow 15
Bessemer 14
Dublin 14
Edinburgh 14
Lisbon 14
Ankara 12
Leipzig 12
Nairobi 12
Falkenstein 11
Lima 11
Perth 11
Rotterdam 11
Trujillo 11
Fisciano 10
London 10
Mumbai 10
Schmallenberg 10
Alicante 9
Avellino 9
Bologna 9
Bournemouth 9
Cairo 9
Grossen Buseck 9
Ilford 9
Innsbruck 9
Islamabad 9
Lahore 9
Mannheim 9
Nottingham 9
San Francisco 9
Warsaw 9
Assago 8
Bergamo 8
Cagliari 8
Chandler 8
Helsingborg 8
Münster 8
New York 8
Shanghai 8
Zurich 8
Aarhus 7
Baltimore 7
Cardiff 7
College Park 7
College Station 7
Hamburg 7
Jakarta 7
Karachi 7
Long Beach 7
Lyon 7
Padova 7
Portsmouth 7
Santa Clara 7
Turin 7
Valby 7
Venezia 7
Atlanta 6
Auckland 6
Bethesda 6
Brescia 6
Brisbane 6
Guangzhou 6
Johannesburg 6
Madikeri 6
Totale 1.847
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Nome #
Consumer Response to Brand Activism: A Multiple Case Study Analysis 1.244
Can authenticity be built? Looking for factors that influence authentic brand activism 837
A bibliometric analysis of a risky marketing strategy: brand activism 494
Brand Activism: Literature Review and future Research Agenda 216
Generation Z’s reactions to brand activism: the role of self-identity and familiarity 113
International brand activism: Should the activist strategy be adapted or standardized in the different countries? 109
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology 107
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS 99
Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism 96
Can authenticity be built? Looking for factors that influence authentic brand activism 86
University activism: a new dimension of the university public engagement? 78
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism 77
Embracing the positive change through activism: a new strategy of higher education? 74
Activism across borders: strategic brand approaches for multinational enterprises in Europe 68
Residents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy 54
The brand activism path: Mapping the activism intensity and consumer responses 31
Totale 3.783
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Categoria #
all - tutte 9.326
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 9.326
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2021/2022107 0 0 0 0 13 8 15 4 27 18 15 7
2022/20231.007 15 5 7 8 8 70 62 116 175 175 210 156
2023/2024585 81 72 13 36 39 31 28 57 25 52 67 84
2024/20251.036 50 68 60 55 137 56 79 96 119 142 85 89
2025/20261.048 66 83 185 128 87 71 146 86 101 95 0 0
Totale 3.783