IRIS
CAMMAROTA, Antonella
 Distribuzione geografica
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Continente #
EU - Europa 1.538
NA - Nord America 527
AS - Asia 475
OC - Oceania 99
SA - Sud America 75
AF - Africa 55
Totale 2.769
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Nazione #
IT - Italia 511
US - Stati Uniti d'America 496
GB - Regno Unito 248
DE - Germania 241
NL - Olanda 111
SG - Singapore 99
IN - India 96
FR - Francia 94
AU - Australia 92
AT - Austria 74
BR - Brasile 60
TR - Turchia 55
PT - Portogallo 48
CH - Svizzera 43
CN - Cina 36
PK - Pakistan 33
PH - Filippine 31
CA - Canada 26
SE - Svezia 26
ES - Italia 21
FI - Finlandia 21
AE - Emirati Arabi Uniti 19
VN - Vietnam 19
ID - Indonesia 18
BE - Belgio 17
EG - Egitto 17
HK - Hong Kong 16
DK - Danimarca 13
KR - Corea 13
KE - Kenya 11
ZA - Sudafrica 10
IE - Irlanda 9
PL - Polonia 9
CZ - Repubblica Ceca 8
NO - Norvegia 8
NZ - Nuova Zelanda 7
TW - Taiwan 7
PE - Perù 6
SI - Slovenia 6
JP - Giappone 5
LB - Libano 5
MA - Marocco 5
MX - Messico 5
RU - Federazione Russa 5
SK - Slovacchia (Repubblica Slovacca) 5
TN - Tunisia 5
AR - Argentina 4
SM - San Marino 4
AM - Armenia 3
CO - Colombia 3
GR - Grecia 3
HR - Croazia 3
HU - Ungheria 3
KZ - Kazakistan 3
LT - Lituania 3
LY - Libia 3
TH - Thailandia 3
BD - Bangladesh 2
IR - Iran 2
JO - Giordania 2
LK - Sri Lanka 2
LV - Lettonia 2
MY - Malesia 2
NG - Nigeria 2
AZ - Azerbaigian 1
CI - Costa d'Avorio 1
CL - Cile 1
EE - Estonia 1
IQ - Iraq 1
NP - Nepal 1
PY - Paraguay 1
SA - Arabia Saudita 1
TZ - Tanzania 1
UA - Ucraina 1
Totale 2.769
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Città #
Council Bluffs 91
Rome 79
Singapore 61
Vienna 48
Melbourne 45
Milan 42
Amsterdam 32
The Dalles 32
Salerno 30
Sydney 26
Naples 24
Boardman 23
Geneva 23
Birmingham 19
Bremen 19
Manchester 19
Los Angeles 18
Leeds 17
Munich 17
Berlin 16
Dubai 15
Düsseldorf 15
Bessemer 14
Dallas 14
Edinburgh 14
Glasgow 13
São Paulo 13
Ankara 12
Chennai 12
Lisbon 12
Helsinki 11
Ho Chi Minh City 11
Paris 11
Rotterdam 11
Falkenstein 10
Fisciano 10
Hong Kong 10
Istanbul 10
Leipzig 10
London 10
Nairobi 10
Schmallenberg 10
Alicante 9
Avellino 9
Cairo 9
Grossen Buseck 9
Ilford 9
Innsbruck 9
Lahore 9
Mumbai 9
Nottingham 9
Perth 9
Cagliari 8
Chandler 8
Helsingborg 8
Islamabad 8
Mannheim 8
Münster 8
San Francisco 8
Zurich 8
Baltimore 7
Bologna 7
College Park 7
College Station 7
Hamburg 7
Karachi 7
Long Beach 7
Padova 7
Shanghai 7
Turin 7
Venezia 7
Assago 6
Bergamo 6
Bethesda 6
Brisbane 6
Dublin 6
Frankfurt am Main 6
Lima 6
Madikeri 6
Mainz 6
Manila 6
Mestre 6
Monza 6
New Delhi 6
Osnabrück 6
Paredes de Coura 6
San Nicola Manfredi 6
Warsaw 6
Aalen 5
Alverca do Ribatejo 5
Ashburn 5
Atlanta 5
Auckland 5
Bath 5
Beirut 5
Bournemouth 5
Brescia 5
Brighton 5
Calgary 5
Cardiff 5
Totale 1.332
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Nome #
Consumer Response to Brand Activism: A Multiple Case Study Analysis 1.149
Can authenticity be built? Looking for factors that influence authentic brand activism 564
A bibliometric analysis of a risky marketing strategy: brand activism 433
Brand Activism: Literature Review and future Research Agenda 142
Generation Z’s reactions to brand activism: the role of self-identity and familiarity 82
International brand activism: Should the activist strategy be adapted or standardized in the different countries? 68
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology 62
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS 60
Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism 56
Can authenticity be built? Looking for factors that influence authentic brand activism 46
University activism: a new dimension of the university public engagement? 40
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism 37
Embracing the positive change through activism: a new strategy of higher education? 34
Residents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy 17
Totale 2.790
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Categoria #
all - tutte 6.923
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 6.923
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2021/2022107 0 0 0 0 13 8 15 4 27 18 15 7
2022/20231.007 15 5 7 8 8 70 62 116 175 175 210 156
2023/2024585 81 72 13 36 39 31 28 57 25 52 67 84
2024/20251.036 50 68 60 55 137 56 79 96 119 142 85 89
2025/202655 55 0 0 0 0 0 0 0 0 0 0 0
Totale 2.790