CAMMAROTA, ANTONELLA

CAMMAROTA, ANTONELLA  

DIPARTIMENTO DI DIRITTO, ECONOMIA, MANAGEMENT E MET.QUANT  

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Titolo Data di pubblicazione Autore(i) File
A bibliometric analysis of a risky marketing strategy: brand activism 1-gen-2022 Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism 1-gen-2023 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Brand Activism: Literature Review and future Research Agenda 1-gen-2023 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Can authenticity be built? Looking for factors that influence authentic brand activism 1-gen-2023 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
Consumer Response to Brand Activism: A Multiple Case Study Analysis 1-gen-2021 Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS 1-gen-2023 Smaldone, Francesco; Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
Generation Z’s reactions to brand activism: the role of self-identity and familiarity 1-gen-2023 Cammarota, Antonella; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo
University activism: a new dimension of the university public engagement? 1-gen-2023 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo