D'ARCO, Mario
D'ARCO, Mario
DIPARTIMENTO DI DIRITTO, ECONOMIA, MANAGEMENT E MET.QUANT
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism
2023-01-01 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Brand Activism: Literature Review and future Research Agenda
2023-01-01 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Brave Consumers for a New Digital World: Exploring Online Shopping Motives During Covid-19
2021-01-01 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria; Pellicano, Marco
BUILDING TOURISM DESTINATION BRAND FROM THE RELATIONAL VIEW PERSPECTIVE: THE ITALIAN PROJECT “RETE DESTINAZIONE SUD” Enlightening Tourism. A Pathmaking Journal, Vol 8, No 1 (2018), pp. 1-25
2018-01-01 Pellicano, Marco; Marino, Vittoria; Montera, Raffaella; D'Arco, Mario; Raffaele, Amoroso
Developing sustainable smart territories by adopting a relational logic view
2018-01-01 Capolupo, Nicola; D'Arco, Mario; Marino, Vittoria; Pellicano, Marco
Does Retailer Activism Increase Consumers’ Perception of Private Label Brand Equity?
2023-01-01 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Environmental citizenship behavior and sustainability apps: an empirical investigation
2022-01-01 D'Arco, Mario; Marino, Vittoria
Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms
2023-01-01 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Exploring travellers' customer journey: the relevance of zero moment of truth
2020-01-01 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Fight against Corona: Exploring Consumer-Brand Relationship via Twitter Textual Analysis
2021-01-01 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria
Flatmates: The First Italian Influencer Marketing Agency Founded and Managed by Content Creators
2024-01-01 Branca, Generoso; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Generation Z and sustainable tourism: exploring the influence of pro-environmental tourism UGC engagement
2021-01-01 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Head or heart? A comparative study of the factors influencing sustainable consumption intention in two generational cohorts
2021-01-01 D'Arco, Mario; Branca, Generoso; Lo Presti, Letizia; Mainolfi, Giada; Maggiore, Giulio; Marino, Vittoria; Resciniti, Riccardo
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology
2024-01-01 D'Arco, Mario; Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
How do Family Firms Grow? The Strategic Goals of Innovation and Internationalization
2019-01-01 Della Piana, Bice; Vecchi, Alessandra; Marino, Vittoria; D'Arco, Mario
How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China
2019-01-01 D’Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
I am Free to Be in a Grocery Store: Profiling Consumers' Spending during Covid 19 Pandemic via Big Data Market Basket Analysis
2021-01-01 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria
Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter?
2022-01-01 D'Arco, Mario; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo
Is Marketing a “bad word”? Insights from social media users’ perceptions
2018-01-01 Marino, Vittoria; D'Arco, Mario; Resciniti, Riccardo
Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park
2021-01-01 D'Arco, Mario; Lo Presti, Letizia; Marino, Vittoria; Maggiore, Giulio