D'ARCO, Mario

D'ARCO, Mario  

DIPARTIMENTO DI DIRITTO, ECONOMIA, MANAGEMENT E MET.QUANT  

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Risultati 1 - 20 di 29 (tempo di esecuzione: 0.023 secondi).
Titolo Data di pubblicazione Autore(i) File
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism 1-gen-2023 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Brand Activism: Literature Review and future Research Agenda 1-gen-2023 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Brave Consumers for a New Digital World: Exploring Online Shopping Motives During Covid-19 1-gen-2021 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria; Pellicano, Marco
BUILDING TOURISM DESTINATION BRAND FROM THE RELATIONAL VIEW PERSPECTIVE: THE ITALIAN PROJECT “RETE DESTINAZIONE SUD” Enlightening Tourism. A Pathmaking Journal, Vol 8, No 1 (2018), pp. 1-25 1-gen-2018 Pellicano, Marco; Marino, Vittoria; Montera, Raffaella; D'Arco, Mario; Raffaele, Amoroso
Developing sustainable smart territories by adopting a relational logic view 1-gen-2018 Capolupo, Nicola; D'Arco, Mario; Marino, Vittoria; Pellicano, Marco
Does Retailer Activism Increase Consumers’ Perception of Private Label Brand Equity? 1-gen-2023 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Environmental citizenship behavior and sustainability apps: an empirical investigation 1-gen-2022 D'Arco, Mario; Marino, Vittoria
Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms 1-gen-2023 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Exploring travellers' customer journey: the relevance of zero moment of truth 1-gen-2020 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Fight against Corona: Exploring Consumer-Brand Relationship via Twitter Textual Analysis 1-gen-2021 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria
Generation Z and sustainable tourism: exploring the influence of pro-environmental tourism UGC engagement 1-gen-2021 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Head or heart? A comparative study of the factors influencing sustainable consumption intention in two generational cohorts 1-gen-2021 D'Arco, Mario; Branca, Generoso; Lo Presti, Letizia; Mainolfi, Giada; Maggiore, Giulio; Marino, Vittoria; Resciniti, Riccardo
How do Family Firms Grow? The Strategic Goals of Innovation and Internationalization 1-gen-2019 Della Piana, Bice; Vecchi, Alessandra; Marino, Vittoria; D'Arco, Mario
How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China 1-gen-2019 D’Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
I am Free to Be in a Grocery Store: Profiling Consumers' Spending during Covid 19 Pandemic via Big Data Market Basket Analysis 1-gen-2021 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria
Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter? 1-gen-2022 D'Arco, Mario; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo
Is Marketing a “bad word”? Insights from social media users’ perceptions 1-gen-2018 Marino, Vittoria; D'Arco, Mario; Resciniti, Riccardo
Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park 1-gen-2021 D'Arco, Mario; Lo Presti, Letizia; Marino, Vittoria; Maggiore, Giulio
It’s all about marketing! Exploring the social perception in the Italian context 1-gen-2020 Marino, Vittoria; Resciniti, Riccardo; D’Arco, Mario
Let Thy Food Be Thy Medicine: Exploring the impact of Covid-19 Pandemic on the Online Food Delivery Industry 1-gen-2021 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria; Pellicano, Marco