Typical products and destination building in internal areas of Campania. Exploitation of wine and gastronomic products in Sannio.

The study of tourism may arise through an individual point of view, in which choices and behaviour patterns of individual protagonists involved are studied in a separate way, or through a collective point of view, in which a systemic vision is taken on and therefore the actions of the subjects involved are considered through a point of view of tight interdependence. In particular if we refer to the studies of tourist destination, a complex concept definable from the point of view of both demand and supply, the emergent interpretations in respect to this last point of view essentially refer to the relationship between different economic agents of tourism. In territorial areas in which the tourist industry has not yet developed or the relative potential has not yet been exploited to the fullest, the demand of aggregation is warned as a binding necessity in the process of destination building. This situation is particularly evident in internal rural areas, traditionally considered marginal areas, and which in recent years prove destined to the intervention of a development which indicates wine-gastronomic tourism as an important opportunity. The objective of this paper is to understand what the conditions are for creating a homogeneous tourist supply with a specific identity based, and how private and public sectors can facilitate the process. The first section presents the critical factors of tourist destination building in an internal area, with particular attention to Sannio. The second section explores the role of the public in facilitating the process. The phenomenon is analyzed with reference to an empirical research on “The wine and typical products route of Samnite Lands”. It is a recent example of cooperation in the field of sharing vineyard/wine production, born on the initiative of individual private players.