INVESTIGATING THE RELATIONSHIP BETWEEN SOCIAL ENTERPRISE SUSTAINABILITY DIMENSIONS AND COLLABORATIVE SOCIAL PROGRAM MANAGEMENT SOURCES

Purpose. This paper investigates the multifaceted aspects of sustainability considered by social enterprises in selecting resources for social program management. It delves into the interplay among the three pillars of sustainability, social, economic, and environmental, and their influence on the adoption of collaborative social enterprise program management resources in Pakistan. Design/Methodology/Approach. In this study, a survey questionnaire approach was used. A total of 300 responses were received from the respondents working in Pakistan's social enterprises. Data were gathered from project and program managers active in Pakistani social enterprises. Purposive and convenient sampling techniques were employed. The data was analyzed through partial least square structural equation modeling (PLS-SEM) using the PLS 3.3 software. Findings. The study suggests that enterprises placing a higher emphasis on sustainability are more inclined to engage in green innovations. A notable correlation exists between the high valuation of economic and institutional sustainability and the propensity of investors to embrace green innovations. Practical and Social Implications. This research highlights the emerging niche of integrating sustainability principles with project and program management practices, underscoring the significant hurdles faced by managers in implementing these principles. Moreover, it reveals that collaborative social program management resources considerably impact the sustainability dimensions within social enterprises. Originality of the Study. This research makes a distinctive contribution by exploring the nature and impact of a novel program management resource, a collaborative social program management resource, and its association with sustainability.