Ethnicity and fashion: relationships? A bibliometric mapping

The chapter provides a critical and up-to-date overview of the scholarly literature on the impact of ethnicity on fashion, analyzing the intersections of design, communication, and business. It begins with an oversight of publications indexed on Scopus. Then, with an interdisciplinary approach, it focuses on contributions from two areas: “Arts and Humanities” and “Business, Management and Ac-counting.” The evolution of production over time, geographic distribution, doc-ument types and interdisciplinary connections are presented. This is followed by tabular and graphical elaborations obtained with VOSviewer, a software special-ized in bibliometric analysis, regarding most cited papers, influential authors and their collaborations, keywords used with their co-occurrence map, and most pop-ular bibliographic sources. The main topics the most important authors cover are critically illustrated with some initial reflections. In doing so, the main theories and the most popular interpretative models are highlighted, tracing the future di-rections toward the study of ethnicity in fashion and highlighting the gaps. Eth-nic fashion today suffers the effects of globalization, digitization and directions tending toward sustainability: it can therefore no longer be considered an identity manifestation, but a complex phenomenon that generates considerable tensions between authenticity, innovation and risks of ungrateful commodification toward original stimuli.