Opening up the Black Box on Digitalisation and Agility: Key Drivers and Main Outcomes

Given the rising global interest in the digital technologies, the study aims to investigate the influence of digital transformation on the firm’s organizational performance and sustainable development. A quantitative research was carried out, with data collection based on a questionnaire that has been sent via email to Tunisian companies as an example of emerging economy. We applied linear regressions on data from 270 Tunisian companies. The data analysis shows a growing interest in digital transformation over time. The results suggest that increasing investments in digital transformation and innovation practices tackle the current environment and improved organizational performance and sustainable development. The model that has been engineered can enrich theoretical knowledge and digitalization.