In Italy, the tourism sector was one of the hardest hit by Covid 19, despite significant state support. In 2020, it saw a drop of more than 50% in hotel bookings, with destinations falling by more than 80%. Although Italy is a country rich in artistic and natural attractions, it continues to be coveted by incoming flows, despite increasing competition from new destinations. The economic-financial balance of hotels has been affected. This article is dedicated to a detailed analysis of the dynamics of hotel revenues, analyzing the ten-year evolution, both at national level and by macro-area, of two indices (Roe and Roa) for a significant sample of companies. Some descriptive statistical elaborations support the quantitative study, including the Anova and Tukey-Kramer tests. The results show that the pandemic crisis has significantly reduced profitability. The paper contributes to the study of the economic and social effects of the pandemic and provides guidance for public authorities and industry players, especially in weaving the necessary recovery strategies, in the hope that the emergency will soon be over everywhere.
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