Strength and weakness in geotourism: the case study of Irpinia (Campania, Italy)

The territory of Irpinia (Campania, Italy) has been largely preserved by the “Great Transformation” of the territory followed by the Second World War. Its environmental peculiarities and its historical-cultural aspects have integrated into the landscape; therefore they represent attractive places for the new directions of environmental and cultural tourism. The advantages derive from the proximity to the coast of Campania, where the global value of tourist attractions has been known for centuries. The strengths of these internal areas of our peninsula are represented by the numerous places capable of divulging the “geological culture” and therefore to highlight how around them have developed stories, cultures and traditions of quality. However, there are weaknesses in the conservation and uses by tourists of these areas, as highlighted by the spread of certain geological and geomorphological hazards (landslides, floods, fumes, etc.). Geotourism would, therefore, be fundamental to recall the public interest on this internal area of Campania and to encourage protection and enhancement initiatives.