Entrepreneurship in creative industries: a case of theater from Italy

Scholars have long overlooked entrepreneurship in the performing arts. The difficulty of making firms operating in these contexts economically self-sufficient and the consequent dependence on public funding have long diverted the attention of scholars from this topic. Only recently, especially thanks to the advancements in theory on entrepreneurship, the phenomenon has begun to be examined in these contexts. This paper, which is mainly based on literature on entrepreneurship and on nascent literature focused on arts entrepreneurship, aims at exploring the entrepreneurial phenomenon with reference to a specific art: the theatre. It is focused on a firm operating in a Country, that is Italy, whose institutional system is characterized to be of particular, although decreasing, support for firms operating in cultural industries. The case study identifies the dimensions of entrepreneurship, declined considering the specificity of the activity and the context in which the firm operates.