Business networks in Italian tourism. Case study: “Rete destinazione sud

The article presents a fitting experience that characterizes Southern Italy, a known late economic and social area, although it has a lot of tourist attractions. It is added to others already presented expediencies in international literature but it has its own characteristics that make it peculiar for similar socio-economic situations. With favourable institutional and regulatory framework and thanks to the latest Internet portals, the network concretizes Destination Management’ logics within the most widespread territorial marketing: it has already started projects in some limited areas, but they are destined to increase them in various homogeneous areas. Experience promotes scientific consideration on institutionalized partnership between public and private companies and it’s also useful to find traces for desirable projects in different areas of world.