The paper offers an interesting analysis of fake reviews by TripAdvisor's expert and novice users, in the UK and Italy, to see how these construct their identities and ethos in texts, with the aim to persuade potential customers. Relying on a multifarious theoretical framework, the authors combine content and corpus-based analysis to find out how difficult it might be to discern between genuine and fake content in reviews, in relation to more or less limited expertise.

The Power of Feedback: A Comparative Discourse Analysis of TripAdvisor Reviews by Expert and Novice Users in the UK and Italy

Antonella, Napolitano
;
Maria Cristina, Aiezza
2017

Abstract

The paper offers an interesting analysis of fake reviews by TripAdvisor's expert and novice users, in the UK and Italy, to see how these construct their identities and ethos in texts, with the aim to persuade potential customers. Relying on a multifarious theoretical framework, the authors combine content and corpus-based analysis to find out how difficult it might be to discern between genuine and fake content in reviews, in relation to more or less limited expertise.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/20.500.12070/32677
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