CORPORATE CRISIS IN ITALY: YOMO SPA

This paper presents the most relevant Italian scientific teachings and an itemized analysis of the crisis of an important company: Yomo spa which, despite the fact that it first introduced yogurt in Italy, mismanaged strategies, marketing plans and production choices. The objectives of this paper will be achieved with some theoretical considerations based on a qualitative approach including an updated conceptualization of the literature review and references to one case study (Yomo spa). This paper describes some possible mismanagement of a medium-sized company and offers useful reflections to prevent new corporate crises.There are some practical and social implications: prevention of new corporate crises in Italy and other countries and prevention of depletion of economies, unemployment, the reduction of the gross domestic product and the lowering of the living standards of the people.