LERRO, Marco
LERRO, Marco
DIPARTIMENTO DI DIRITTO, ECONOMIA, MANAGEMENT E MET.QUANT
Assessing parental traits affecting children’s food habits: an analysis of the determinants of responsible consumption
2018-01-01 Nazzaro, C.; Lerro, M.; Marotta, G.
Cause related marketing among Millennial consumers: The role of trust and loyalty in the food industry
2019-01-01 Lerro, M.; Raimondo, M.; Stanco, M.; Nazzaro, C.; Marotta, G.
Collective smart innovations and corporate governance models in Italian wine cooperatives: the opportunities of the farm-to-fork strategy
2022-01-01 Nazzaro, Concetta; Stanco, Marcello; Uliano, Anna; Lerro, Marco; Marotta, Giuseppe
Consumer's Side of Corporate Social Responsibility: A Nonhypothetical Study
2018-01-01 Lerro, Marco; Caracciolo, Francesco; Vecchio, Riccardo; Cembalo, Luigi
Consumers' and farmers' characteristics in short food supply chains: an exploratory analysis
2019-01-01 Stanco, M.; Lerro, M.; Marotta, G.; Nazzaro, C.
Consumers' heterogeneous preferences for corporate social responsibility in the food industry
2018-01-01 Lerro, Marco; Vecchio, Riccardo; Caracciolo, Francesco; Pascucci, Stefano; Cembalo, Luigi
Consumers' preferences for and perception of CSR initiatives in the wine sector
2020-01-01 Stanco, M.; Lerro, M.
Consumers’ Adherence to Mediterranean Diet to Revamp Italian Inner Areas
2024-01-01 Uliano, A.; Nazzaro, C.; Lerro, M.; Stanco, M.
Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis
2020-01-01 Stanco, Marcello; Lerro, Marco; Marotta, Giuseppe
Determinants of corporate social responsibility support: a consumers’ perspective
2016-01-01 Lerro, M; Raimondo, M; Freda, R
Do consumers like food product innovation? An analysis of willingness to pay for innovative food attributes
2019-01-01 Nazzaro, C.; Lerro, M.; Stanco, M.; Marotta, G.
Do product attributes affect consumers’ preferences? An explorative analysis in the Italian dairy sector
2020-01-01 Paparella, A.; Stanco, M.; Lerro, M.
Evaluating citizen-consumers' attitude toward high social content products: the case of social farming
2022-01-01 Uliano, A; Stanco, M; Lerro, M; Marotta, G; Nazzaro, C
From Claims to Choices: How Health Information Shapes Consumer Decisions in the Functional Food Market
2025-01-01 Nazzaro, Concetta; Uliano, Anna; Lerro, Marco; Stanco, Marcello
Generational Preferences and Willingness to Pay for Antioxidant-Rich Pomegranates: Insights into Consumer Behavior and Market Potential
2025-01-01 Uliano, Anna; Lerro, Marco
How does corporate social responsibility in the food industry matter?
2015-01-01 Lombardi, A; Caracciolo, F; Cembalo, L; Lerro, M; Lombardi, P
How quality attributes contribute to market price?
2020-01-01 Caso, G.; Freda, R.; Lerro, M.
Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling
2020-01-01 Lerro, M.; Marotta, G.; Nazzaro, C.
Natural versus enriched food: Evidence from a laboratory experiment with chewing gum
2019-01-01 Caracciolo, Francesco; Vecchio, Riccardo; Lerro, Marco; Migliore, Giuseppina; Schifani, Giorgio; Cembalo, Luigi
One size does (obviously not) fit all: Using product attributes for wine market segmentation
2017-01-01 Pomarici, Eugenio; Lerro, Marco; Chrysochou, Polymeros; Vecchio, Riccardo; Krystallis, Athanasios