BRANCA, Generoso
BRANCA, Generoso
DIPARTIMENTO DI DIRITTO, ECONOMIA, MANAGEMENT E MET.QUANT
Exploring purchase intention in Virtual Reality: evidence from a comparative experimental analysis
2023-01-01 Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo
Flatmates: The First Italian Influencer Marketing Agency Founded and Managed by Content Creators
2024-01-01 Branca, Generoso; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Generation Z’s reactions to brand activism: the role of self-identity and familiarity
2023-01-01 Cammarota, Antonella; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo
Head or heart? A comparative study of the factors influencing sustainable consumption intention in two generational cohorts
2021-01-01 D'Arco, Mario; Branca, Generoso; Lo Presti, Letizia; Mainolfi, Giada; Maggiore, Giulio; Marino, Vittoria; Resciniti, Riccardo
How Artificial Intelligence impacts on Customer Experience
2019-01-01 Resciniti, Riccardo; Branca, Generoso
How do consumers evaluate products in virtual reality? A literature review for a research agenda
2023-01-01 Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo
How does Industry 4.0 transform manufacturing activities, workers performance and supply chain? Evidence from Italian steel industry
2020-01-01 D’Arco, M.; Branca, G.; Marino, V.; Resciniti, R.
Love is a two-sided why: exploring Valentine’s Day’s ritual purchases and consumption behaviors via comparative textual big data analysis and predictive modeling
2022-01-01 Smaldone, Francesca; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo
Pre-owned Suits Me! Exploring Generation Z’s Purchase Behaviour towards Second-Hand Fashion
2023-01-01 Branca, Generoso; D'Arco, Mario; Resciniti, Riccardo
Virtual is so real! Consumers' evaluation of product packaging in virtual reality
2022-01-01 Branca, G; Resciniti, R; Loureiro, Smc
Virtual Reality in Healthcare: An in-depth examination of applications, challenges, and future research pathways.
2023-01-01 Branca, Generoso; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo