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AVALLONE, Francesca

AVALLONE, Francesca  

DIPARTIMENTO DI DIRITTO, ECONOMIA, MANAGEMENT E MET.QUANT  

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Titolo Data di pubblicazione Autore(i) File
Activism across borders: strategic brand approaches for multinational enterprises in Europe 1-gen-2025 Avallone, F.; Cammarota, A.; D'Arco, M.; Marino, V; Resciniti, R.
Can authenticity be built? Looking for factors that influence authentic brand activism 1-gen-2023 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
Can authenticity be built? Looking for factors that influence authentic brand activism 1-gen-2024 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
Embracing the positive change through activism: a new strategy of higher education? 1-gen-2024 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
Exploring the Power of Brand Heroes: A Systematic Literature Review on the Role, Meaning, and Influence in Marketing 1-gen-2023 Avallone, Francesca; DE MAJO, Ida; Marino, Vittoria; Resciniti, Riccardo
International brand activism: Should the activist strategy be adapted or standardized in the different countries? 1-gen-2024 Avallone, F.; Cammarota, A.; Marino, V.; Resciniti, R.
Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism 1-gen-2024 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
University activism: a new dimension of the university public engagement? 1-gen-2023 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo