Sfoglia per Autore
Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter?
2022-01-01 D'Arco, Mario; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo
Pre-owned Suits Me! Exploring Generation Z’s Purchase Behaviour towards Second-Hand Fashion
2023-01-01 Branca, Generoso; D'Arco, Mario; Resciniti, Riccardo
Virtual Reality in Healthcare: An in-depth examination of applications, challenges, and future research pathways.
2023-01-01 Branca, Generoso; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Misuse of Personal Data: Exploring the Privacy Paradox in the Age of Big Data Analytics
2023-01-01 Hysa, Xhimi; D'Arco, Mario; Kostaqi, Joana
Stop business with Russia! Exploring the representation and perceived authenticity of corporate activism in response to Russia‐Ukraine war
2023-01-01 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism
2023-01-01 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Does Retailer Activism Increase Consumers’ Perception of Private Label Brand Equity?
2023-01-01 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms
2023-01-01 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Brand Activism: Literature Review and future Research Agenda
2023-01-01 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
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