CAMMAROTA, ANTONELLA
CAMMAROTA, ANTONELLA
DIPARTIMENTO DI DIRITTO, ECONOMIA, MANAGEMENT E MET.QUANT
A bibliometric analysis of a risky marketing strategy: brand activism
2022-01-01 Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism
2023-01-01 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Brand Activism: Literature Review and future Research Agenda
2023-01-01 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Can authenticity be built? Looking for factors that influence authentic brand activism
2024-01-01 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
Can authenticity be built? Looking for factors that influence authentic brand activism
2023-01-01 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
Consumer Response to Brand Activism: A Multiple Case Study Analysis
2021-01-01 Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS
2023-01-01 Smaldone, Francesco; Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
Generation Z’s reactions to brand activism: the role of self-identity and familiarity
2023-01-01 Cammarota, Antonella; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo
University activism: a new dimension of the university public engagement?
2023-01-01 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| A bibliometric analysis of a risky marketing strategy: brand activism | 1-gen-2022 | Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo | |
| Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism | 1-gen-2023 | Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo | |
| Brand Activism: Literature Review and future Research Agenda | 1-gen-2023 | Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo | |
| Can authenticity be built? Looking for factors that influence authentic brand activism | 1-gen-2024 | Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo | |
| Can authenticity be built? Looking for factors that influence authentic brand activism | 1-gen-2023 | Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo | |
| Consumer Response to Brand Activism: A Multiple Case Study Analysis | 1-gen-2021 | Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo | |
| EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS | 1-gen-2023 | Smaldone, Francesco; Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo | |
| Generation Z’s reactions to brand activism: the role of self-identity and familiarity | 1-gen-2023 | Cammarota, Antonella; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo | |
| University activism: a new dimension of the university public engagement? | 1-gen-2023 | Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo |