This paper analyses some of the implications induced on business management by the considerable role of leisure time and related recreational needs in our society. In particular, it focuses on why and how entertainment is becoming in many industries an irreplaceable management factor in relations with consumers.
Tempo libero, intrattenimento e gestione dei rapporti con i consumatori
RESCINITI R
2003-01-01
Abstract
This paper analyses some of the implications induced on business management by the considerable role of leisure time and related recreational needs in our society. In particular, it focuses on why and how entertainment is becoming in many industries an irreplaceable management factor in relations with consumers.File in questo prodotto:
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