Sfoglia per Autore  CAMMAROTA, ANTONELLA

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Mostrati risultati da 1 a 11 di 11
Titolo Data di pubblicazione Autore(i) File
Consumer Response to Brand Activism: A Multiple Case Study Analysis 1-gen-2021 Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
A bibliometric analysis of a risky marketing strategy: brand activism 1-gen-2022 Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism 1-gen-2023 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS 1-gen-2023 Smaldone, Francesco; Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
Can authenticity be built? Looking for factors that influence authentic brand activism 1-gen-2023 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
Generation Z’s reactions to brand activism: the role of self-identity and familiarity 1-gen-2023 Cammarota, Antonella; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo
University activism: a new dimension of the university public engagement? 1-gen-2023 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
Brand Activism: Literature Review and future Research Agenda 1-gen-2023 Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology 1-gen-2024 D'Arco, Mario; Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo
Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism 1-gen-2024 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
Can authenticity be built? Looking for factors that influence authentic brand activism 1-gen-2024 Cammarota, Antonella; Avallone, Francesca; Marino, Vittoria; Resciniti, Riccardo
Mostrati risultati da 1 a 11 di 11
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