Sfoglia per Autore D'ARCO, Mario
“Can you tell me about the future?” A narrative of the goal-setting process in family business
2017-01-01 DELLA PIANA, Bice; Alessandra, Vecchi; Marino, Vittoria; D'Arco, Mario
Developing sustainable smart territories by adopting a relational logic view
2018-01-01 Capolupo, Nicola; D'Arco, Mario; Marino, Vittoria; Pellicano, Marco
Is Marketing a “bad word”? Insights from social media users’ perceptions
2018-01-01 Marino, Vittoria; D'Arco, Mario; Resciniti, Riccardo
Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape
2018-01-01 D'Arco, Mario; Marino, Vittoria
BUILDING TOURISM DESTINATION BRAND FROM THE RELATIONAL VIEW PERSPECTIVE: THE ITALIAN PROJECT “RETE DESTINAZIONE SUD” Enlightening Tourism. A Pathmaking Journal, Vol 8, No 1 (2018), pp. 1-25
2018-01-01 Pellicano, Marco; Marino, Vittoria; Montera, Raffaella; D'Arco, Mario; Raffaele, Amoroso
TRAVEL CONSUMER JOURNEY IN THE DIGITAL ERA: THE ROLE OF ENGAGEMENT FOCI
2018-01-01 Marino, Vittoria; D'Arco, Mario
How do Family Firms Grow? The Strategic Goals of Innovation and Internationalization
2019-01-01 Della Piana, Bice; Vecchi, Alessandra; Marino, Vittoria; D'Arco, Mario
Native ads effectiveness throughout the customer journey: an explorative research
2019-01-01 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China
2019-01-01 D’Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
It’s all about marketing! Exploring the social perception in the Italian context
2020-01-01 Marino, Vittoria; Resciniti, Riccardo; D’Arco, Mario
Exploring travellers' customer journey: the relevance of zero moment of truth
2020-01-01 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Generation Z and sustainable tourism: exploring the influence of pro-environmental tourism UGC engagement
2021-01-01 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Head or heart? A comparative study of the factors influencing sustainable consumption intention in two generational cohorts
2021-01-01 D'Arco, Mario; Branca, Generoso; Lo Presti, Letizia; Mainolfi, Giada; Maggiore, Giulio; Marino, Vittoria; Resciniti, Riccardo
Virulence of two infectious diseases: inequality and covid-19
2021-01-01 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria; Pellicano, Marco
Let Thy Food Be Thy Medicine: Exploring the impact of Covid-19 Pandemic on the Online Food Delivery Industry
2021-01-01 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria; Pellicano, Marco
Brave Consumers for a New Digital World: Exploring Online Shopping Motives During Covid-19
2021-01-01 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria; Pellicano, Marco
Fight against Corona: Exploring Consumer-Brand Relationship via Twitter Textual Analysis
2021-01-01 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria
I am Free to Be in a Grocery Store: Profiling Consumers' Spending during Covid 19 Pandemic via Big Data Market Basket Analysis
2021-01-01 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria
Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park
2021-01-01 D'Arco, Mario; Lo Presti, Letizia; Marino, Vittoria; Maggiore, Giulio
Environmental citizenship behavior and sustainability apps: an empirical investigation
2022-01-01 D'Arco, Mario; Marino, Vittoria
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