Sfoglia per Autore  D'ARCO, Mario

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Mostrati risultati da 1 a 20 di 31
Titolo Data di pubblicazione Autore(i) File
“Can you tell me about the future?” A narrative of the goal-setting process in family business 1-gen-2017 DELLA PIANA, Bice; Alessandra, Vecchi; Marino, Vittoria; D'Arco, Mario
TRAVEL CONSUMER JOURNEY IN THE DIGITAL ERA: THE ROLE OF ENGAGEMENT FOCI 1-gen-2018 Marino, Vittoria; D'Arco, Mario
Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape 1-gen-2018 D'Arco, Mario; Marino, Vittoria
Is Marketing a “bad word”? Insights from social media users’ perceptions 1-gen-2018 Marino, Vittoria; D'Arco, Mario; Resciniti, Riccardo
Developing sustainable smart territories by adopting a relational logic view 1-gen-2018 Capolupo, Nicola; D'Arco, Mario; Marino, Vittoria; Pellicano, Marco
BUILDING TOURISM DESTINATION BRAND FROM THE RELATIONAL VIEW PERSPECTIVE: THE ITALIAN PROJECT “RETE DESTINAZIONE SUD” Enlightening Tourism. A Pathmaking Journal, Vol 8, No 1 (2018), pp. 1-25 1-gen-2018 Pellicano, Marco; Marino, Vittoria; Montera, Raffaella; D'Arco, Mario; Raffaele, Amoroso
Native ads effectiveness throughout the customer journey: an explorative research 1-gen-2019 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China 1-gen-2019 D’Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
How do Family Firms Grow? The Strategic Goals of Innovation and Internationalization 1-gen-2019 Della Piana, Bice; Vecchi, Alessandra; Marino, Vittoria; D'Arco, Mario
It’s all about marketing! Exploring the social perception in the Italian context 1-gen-2020 Marino, Vittoria; Resciniti, Riccardo; D’Arco, Mario
Exploring travellers' customer journey: the relevance of zero moment of truth 1-gen-2020 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Brave Consumers for a New Digital World: Exploring Online Shopping Motives During Covid-19 1-gen-2021 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria; Pellicano, Marco
Let Thy Food Be Thy Medicine: Exploring the impact of Covid-19 Pandemic on the Online Food Delivery Industry 1-gen-2021 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria; Pellicano, Marco
Head or heart? A comparative study of the factors influencing sustainable consumption intention in two generational cohorts 1-gen-2021 D'Arco, Mario; Branca, Generoso; Lo Presti, Letizia; Mainolfi, Giada; Maggiore, Giulio; Marino, Vittoria; Resciniti, Riccardo
I am Free to Be in a Grocery Store: Profiling Consumers' Spending during Covid 19 Pandemic via Big Data Market Basket Analysis 1-gen-2021 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria
Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park 1-gen-2021 D'Arco, Mario; Lo Presti, Letizia; Marino, Vittoria; Maggiore, Giulio
Fight against Corona: Exploring Consumer-Brand Relationship via Twitter Textual Analysis 1-gen-2021 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria
Generation Z and sustainable tourism: exploring the influence of pro-environmental tourism UGC engagement 1-gen-2021 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Virulence of two infectious diseases: inequality and covid-19 1-gen-2021 Smaldone, Francesco; D'Arco, Mario; Marino, Vittoria; Pellicano, Marco
Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter? 1-gen-2022 D'Arco, Mario; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo
Mostrati risultati da 1 a 20 di 31
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